How PUSHAS achieved a 32.8x ROI through Instant Audiences

Find out how PUSHAS acquired new customers and increased revenue.

How PUSHAS achieved a 32.8x ROI through Instant Audiences

Find out how PUSHAS acquired new customers and increased revenue.

Footwear

64.71%

Open rate

4.12%

Conversion rate

32.8x

ROI

PUSHAS Is Australia's Most Trusted Hype Sneaker & Apparel Store.

Footwear

64.71%

Open rate

4.12%

Conversion rate

32.8x

ROI

PUSHAS Is Australia's Most Trusted Hype Sneaker & Apparel Store.

Challenge

After iOS updates had limited their ability to identify users beyond a 7-day window, PUSHAS knew they needed to improve customer identification in order to continue to reach their high business growth targets. 

PUSHAS identified two strategic objectives they’d need to achieve:

  • Increase their email list size with net-new email addresses

  • Generate more revenue in their Klaviyo abandonment flows

To accomplish these goals, PUSHAS formed a partnership with Instant Audiences to help identify and convert the site traffic being funnelled to Cart, Product and Category abandonment email flows.‍

Solution

PUSHAS, Australia’s Leading Marketplace For Hype Commerce, harnessed the potential of Instant Audiences to revolutionise their email marketing strategy.

In using Instant Audiences, PUSHAS were able to expand their email list size with net-new email addresses identified from what was previously anonymous site traffic, enabling them to tap into a brand new and high-intent audience segment.

Further to this, PUSHAS were able to automate these net-new emails through Instant’s integration with Klaviyo, allowing them to seamlessly implement newly identified shoppers into abandonment flows to serve personalised and targeted content to increase conversion rates and revenue.

Results

Through utilising Instant Audiences, in the first 20x days PUSHAS were able to acquire new customers and increase revenue. 

  • Open rate: 64.71%

  • Click rate: 8.82%

  • Conversion rate: 4.12%

  • ROI: 32.8x ROI

"Partnering with Instant Audiences has been transformative for our outreach strategies. It's not just about growing our email list—it's about connecting effectively with potential customers."

"The seamless integration with Klaviyo has significantly boosted our conversion rates for abandoned carts by 2x. With Instant, we're not just reaching people; we're engaging with them right at the cusp of their purchase decisions."

"Instant is a MUST-HAVE tool in your marketing stack."

- Justin Truong, Co-Founder & CEO at PUSHAS

Keen to find out more? Contact our team here.

Challenge

After iOS updates had limited their ability to identify users beyond a 7-day window, PUSHAS knew they needed to improve customer identification in order to continue to reach their high business growth targets. 

PUSHAS identified two strategic objectives they’d need to achieve:

  • Increase their email list size with net-new email addresses

  • Generate more revenue in their Klaviyo abandonment flows

To accomplish these goals, PUSHAS formed a partnership with Instant Audiences to help identify and convert the site traffic being funnelled to Cart, Product and Category abandonment email flows.‍

Solution

PUSHAS, Australia’s Leading Marketplace For Hype Commerce, harnessed the potential of Instant Audiences to revolutionise their email marketing strategy.

In using Instant Audiences, PUSHAS were able to expand their email list size with net-new email addresses identified from what was previously anonymous site traffic, enabling them to tap into a brand new and high-intent audience segment.

Further to this, PUSHAS were able to automate these net-new emails through Instant’s integration with Klaviyo, allowing them to seamlessly implement newly identified shoppers into abandonment flows to serve personalised and targeted content to increase conversion rates and revenue.

Results

Through utilising Instant Audiences, in the first 20x days PUSHAS were able to acquire new customers and increase revenue. 

  • Open rate: 64.71%

  • Click rate: 8.82%

  • Conversion rate: 4.12%

  • ROI: 32.8x ROI

"Partnering with Instant Audiences has been transformative for our outreach strategies. It's not just about growing our email list—it's about connecting effectively with potential customers."

"The seamless integration with Klaviyo has significantly boosted our conversion rates for abandoned carts by 2x. With Instant, we're not just reaching people; we're engaging with them right at the cusp of their purchase decisions."

"Instant is a MUST-HAVE tool in your marketing stack."

- Justin Truong, Co-Founder & CEO at PUSHAS

Keen to find out more? Contact our team here.

See Instant in action

Discover how Instant can help you generate more revenue, faster.

See Instant in action

Discover how Instant can help you generate more revenue, faster.