How VRG GRL Achieved 25.1x ROI with Instant Audiences
VRG GRL is an Australian fashion brand based in Brisbane, celebrated for its bold designs, in-house prints, and thoughtfully crafted silhouettes.
25.1x
Return on Investment
Since implementation, demonstrating the impact of improved recovery flows.
40%
Revenue Increase
From abandon flows in the last three months.
Overview
Since its founding in 2008, VRG GRL has been a pioneer in empowering women to express themselves through style. By combining creativity and color, the brand delivers unique, high-quality clothing designed to inspire confidence and individuality.
Challenge
VRG GRL faced challenges in re-engaging visitors who browsed their website but left without completing a purchase. The brand sought a solution to recover lost sales and maintain steady growth by identifying and reconnecting with potential customers.
Solution
VRG GRL implemented Instant Audiences to:
Identify and reconnect with shoppers: Capture opted-in visitors to ensure ongoing engagement beyond cookie-based limitations.
Enhance abandonment flows: Generate 29,687 additional abandonment triggers to Klaviyo, driving personalized recovery campaigns.
Recover lost revenue: Use timely and relevant reminders to bring shoppers back to their carts and complete purchases.
With Instant Audiences, VRG GRL has strengthened its ability to re-engage shoppers and recover lost revenue. By optimizing their recovery strategies, VRG GRL continues to empower women to express their unique style and confidence through fashion.
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