# Instant > Instant is an AI-powered email and SMS marketing platform for ecommerce brands. It helps DTC and online retailers recover abandoned carts, identify anonymous shoppers, grow email revenue, and improve ad performance — all without replacing existing tools like Klaviyo. > For detailed product documentation, troubleshooting, and setup guides, visit the Help Center: https://help.instant.one --- ## What Instant Does Instant solves a specific problem: 88% of shoppers who leave an ecommerce store never receive a follow-up email, because most stores can only identify visitors who are already in their email list and active via cookie. Instant identifies up to 5x more shoppers — including anonymous visitors — and re-engages them with AI-personalized emails and SMS at the right moment. Instant integrates natively with Shopify and works alongside or instead of Klaviyo. It does not replace a brand's existing email list — it extends what those tools can reach. Used by 1,500+ ecommerce brands. SOC 2 certified. GDPR compliant. No lock-in contracts. --- ## Products ### Instant AI **What it is:** The core Instant product. Fully automates email and SMS retention marketing for online retailers. Handles copy, creative, targeting, and sending — personalized per shopper based on their behavior. **Key features:** - 11+ pre-built email flows (abandoned cart, abandoned checkout, browse abandonment, back in stock, price drop, post-purchase, winback, welcome, and more) - AI-generated campaigns: batch sends to segmented audiences with per-shopper subject line variation - Smart Rules: conditional content blocks within flows and campaigns (filter by location, purchase history, Shopify tags, email activity, and more) - AI subject lines: every shopper receives a unique subject line based on their behavior - Send-time optimization: emails send at each shopper's highest-intent moment, not a fixed schedule - Dynamic product content: emails pull real-time product data, pricing, and imagery from the store - Unique discount code generation per shopper - SMS campaigns and flows (currently available for Australian phone numbers; international support in progress) - Custom fonts, Google Fonts support, full brand control over email design - Custom event mapping: replace Shopify default product fields with custom metafields **Pricing:** Starts at $99/month. Pricing scales with email send volume. No setup fees. No developer required. Go live in as little as 5 minutes. **Expected results:** +20% incremental revenue growth on average. 78x average ROI within first month. **Link:** https://www.instant.one/products/ai --- ### Instant Agents **What it is:** An autonomous AI marketing team that runs your email and SMS campaigns end-to-end. Instant Agents handles everything campaign-related — audience selection, copy, creative, send timing, and optimization — without requiring manual input from your team. **How it works:** Think of it as a full marketing team running on autopilot. Agents autonomously plan and execute campaigns based on your store data, shopper behavior, and revenue targets. Every send is AI-personalized per shopper. It works around the clock, including when your team isn't. **Who it's for:** DTC brands that want campaign output — promotional sends, product launches, sale campaigns — without the overhead of building and managing them manually. **Link:** https://www.instant.one/products/agents --- ### Instant Audiences **What it is:** A shopper identification add-on that captures and remembers anonymous website visitors. Works with Instant AI or as a standalone integration with Klaviyo. **How it works:** Instant Audiences analyzes web traffic in real time, identifies returning and high-intent shoppers (including those not in the email list), and sends behavioral events — product views, cart additions, checkout starts — to Instant AI or Klaviyo to trigger automated flows. Shoppers identified this way are tagged as "Net New" in Klaviyo so attribution stays clean. **Key features:** - Up to 10x more abandonment signals vs. cookie-based identification alone - Persistent identification across visits (not reliant on active browser cookies) - Feeds directly into Instant AI flows or Klaviyo flows - Built-in A/B testing (50/50 traffic split, minimum 4–6 weeks, results in Instant dashboard) - Meta Targeting included: enriched first-party shopper data sent to Meta to improve Event Match Quality, reduce CPA, and increase ROAS **Pricing:** Calculator-based, reflecting potential revenue uplift. Included with Instant AI or available as a standalone add-on for Klaviyo users. **Link:** https://www.instant.one/products/audiences --- ### Attribution (included in all plans) **What it is:** Built-in attribution reporting across all Instant channels. Shows true revenue impact of email and SMS flows and campaigns. **Default attribution windows:** 5-day open/click for email; 1-day click for SMS (matches Klaviyo defaults). Both windows are fully configurable per channel, including setting open attribution to 0 for click-only measurement. Changes apply retroactively to the full dashboard. Configuration: Settings > Email Settings > Preferences > Attribution Window. **Note:** Attribution is a core feature included in every Instant plan at no additional cost. --- ### Instant Targeting (included in all plans) **What it is:** Automatically sends enriched first-party shopper data to Meta's advertising platform to improve ad performance. No manual work required — campaigns improve automatically as Meta's algorithm is trained on richer behavioral data from Instant Audiences. **Benefits:** Higher Event Match Quality (EMQ), increased ROAS, reduced CPA and CPC, more efficient paid acquisition. **Note:** Instant Targeting is bundled with Instant Audiences at no additional cost. --- ### Instant SMS **What it is:** SMS flows and campaigns, fully integrated into Instant AI. Add SMS steps to any campaign or flow in any combination with email. **How it works:** One segment applies to the entire campaign; Instant automatically determines which shoppers can receive SMS, email, or both. Brand prefix and unsubscribe line added automatically. Every SMS is kept to a single message for predictable per-send cost. SMS revenue, clicks, and engagement are reported alongside email in the same analytics view. **Current availability:** Australian phone numbers. International numbers are automatically skipped; broader availability in progress. **Link:** https://www.instant.one/products/sms --- ## How Instant Works ### Email Flows Instant AI includes 11+ pre-built automated flows. Each flow has a minimum, default, and maximum number of touchpoints (emails/SMS). Delays follow a 1hr + 24hr + 48hr pattern, with optional additional 48hr touchpoints. AI optimizes exact send timing per shopper. **Available flows:** - Welcome (1–5 touchpoints) - Abandoned Session (1–5) - Abandoned Collection (2–5) - Abandoned Browse (2–5) - Abandoned Cart (3–5) - Abandoned Checkout (3–5) - Price Drop (3–5) - Low in Stock (3–5) - Back in Stock (3–5) - Post Purchase (1) - Request Review (1) - Winback (1–5) ### Campaigns Campaigns are batch sends to a defined segment. Key features: Smart Rules for conditional content (show different content blocks based on location, purchase history, Shopify tags, email activity, or date ranges), AI-generated per-shopper subject lines, SMS steps in multi-step campaigns, and per-campaign unsubscribe rate tracking. ### Instant Agents for Campaigns Instant Agents takes campaigns further by running them autonomously. Rather than manually building and scheduling each campaign, Agents plans and executes campaign sends based on store data, shopper behavior, and revenue targets — operating as an always-on AI marketing team. ### Integrations - **Shopify:** Native integration. Requires Shopify Customer Events pixel + 14 Shopify API permission scopes. No developer required. Reads Shopify customer tags within 1–2 minutes. - **Klaviyo:** Instant Audiences sends shopper events to Klaviyo to trigger flows. Recommended flow cooldown: 7 days minimum to prevent duplicate sends with existing Klaviyo flows. - **Meta:** Instant Targeting sends first-party shopper data to Meta automatically to improve ad performance. - **First-party tracking:** Optional but recommended. Routes pixel events through the merchant's own subdomain to reduce ad-blocker interference. Enable in Instant AI dashboard > Domain > First-party tracking. ### DNS and Email Sending Instant sends emails from the brand's own domain or subdomain (e.g., noreply@yourbrand.com). DNS records (SPF/DKIM/DMARC) must be verified before sending begins. Instant does not use shared sending domains. --- ## Pricing - **Instant AI:** Starts at $99/month. Scales with email volume. - **Instant Audiences:** Calculator-based pricing. Bundled with Meta Targeting (Instant Targeting) at no extra cost. - **Attribution:** Included in all plans. - **No setup fees.** No developer required. No long-term contracts. Cancel anytime. - **Go live:** As little as 5 minutes for basic setup. For a pricing estimate: https://www.instant.one/lp/pricing --- ## Frequently Asked Questions **What is the difference between Instant AI and Instant Audiences?** Instant AI is the email and SMS automation engine — it creates, sends, and optimizes retention emails and campaigns. Instant Audiences is an identification layer that captures more shoppers (including anonymous visitors) to feed into those flows. They work together natively, or Instant Audiences can be used as a standalone add-on for Klaviyo users. **What are Instant Agents?** Instant Agents autonomously manages email and SMS campaigns — audience selection, copy, creative, timing, and optimization — without manual input. It functions as an always-on AI marketing team, handling campaign execution so your team doesn't have to. More at https://www.instant.one/products/agents **Does Instant replace Klaviyo?** Not necessarily. Instant AI can fully replace Klaviyo for retention email flows, or Instant Audiences can sit alongside Klaviyo and feed it more shopper data. Brands migrating from Klaviyo to Instant AI is common (see Fayt The Label, PUSHAS, Threadheads case studies). **Does Instant work with Shopify?** Yes. Instant integrates natively with Shopify. It does not currently support non-Shopify platforms for Instant AI, though Instant Checkout (a separate product) supports BigCommerce, Magento, WooCommerce, and Salesforce Commerce Cloud. **How long does setup take?** Most brands go live within 5 minutes for basic flow setup. Full DNS verification for email sending can take up to 24–48 hours depending on DNS propagation. **Is there a minimum contract?** No. Cancel anytime with no lock-in. **Does Instant do SMS marketing?** Yes. SMS is integrated into Instant AI flows and campaigns. Currently limited to Australian phone numbers; international support is in progress. **What results can I expect?** Typical results: +20% incremental revenue growth, 78x average ROI within first month. Individual case study results range from 9.7x to 616x ROI depending on brand size, traffic, and existing email performance. **How does attribution work?** Instant uses a configurable attribution window (default: 5-day open/click for email, 1-day click for SMS). Settings are found in Settings > Email Settings > Preferences > Attribution Window. Changes apply retroactively. **Is Instant GDPR compliant?** Yes. Instant is SOC 2 certified and GDPR compliant. **Where can I get support or detailed documentation?** Help Center: https://help.instant.one --- ## Case Studies - [Fayt The Label – $1.56M in 90 days, 112.7x ROI](https://www.instant.one/case-studies/how-fayt-the-label-moved-beyond-klaviyo-and-unlocked-1.56m-with-instant-ai-in-90-days) - [GolfBox – $577K per month revenue increase](https://www.instant.one/case-studies/how-instant-increased-golfbox-s-revenue-by-577k-per-month) - [July Luggage – $350K in 60 days, 616x ROI](https://www.instant.one/case-studies/how-july-luggage-unlocked-350k-in-just-60-days-with-instant) - [Threadheads – $822K in 90 days, 76x ROI](https://www.instant.one/case-studies/threadheads) - [Karen Kane – $1.1M incremental revenue, 90.8x ROI](https://www.instant.one/case-studies/how-karen-kane-drove-1.1m-in-incremental-revenue-in-90-days-with-instant) - [McPhails Furniture – $613K in 30 days, 167x ROI](https://www.instant.one/case-studies/mcphalis-furniture) - [ThirdLove – $790K in 120 days, 30x ROI](https://www.instant.one/case-studies/how-thirdlove-drove-790k-in-incremental-revenue-in-120-days-with-instant) - [Kind Patches – $375K in 50 days, 35.8x ROI](https://www.instant.one/case-studies/kind-patches) - [Neptune Blanket – $215K in 30 days, 121x ROI](https://www.instant.one/case-studies/neptune-blankets) - [Nakie – $230K in 30 days, 60x ROI](https://www.instant.one/case-studies/how-nakie-tripled-retention-revenue-and-unlocked-230k-in-30-days-with-instant) - [SKATIE – $200K in 30 days, 79x ROI](https://www.instant.one/case-studies/how-skatie-generated-200k-in-incremental-revenue-in-30-days-with-instant) - [Unique Vintage – $566K+ incremental revenue, 44.5x ROI](https://www.instant.one/case-studies/how-unique-vintage-drove-566k-in-incremental-revenue-with-instant) - [Silux – $331K in 90 days, 74x ROI](https://www.instant.one/case-studies/silux) - [PUSHAS – 4x revenue in 14 days, 40x ROI](https://www.instant.one/case-studies/how-pushas-increased-retention-revenue-4x-in-just-14-days-with-instant-ai) - [HOPR – 7.4x conversion revenue, live in 12 days](https://www.instant.one/case-studies/how-hopr-boosted-conversion-revenue-7x-in-12-days-with-instant-ai) - [Slumber – 2.8x email flow revenue in 9 days, 19x ROI](https://www.instant.one/case-studies/how-slumber-increased-email-flow-revenue-by-2-8x-with-instant-ai) - [TEAMM8 – 20% of total revenue attributed to email, 15x ROI](https://www.instant.one/case-studies/teamm8) - [Tara Treasures – $110K in 90 days, 75x ROI](https://www.instant.one/case-studies/tara-treasures) - [Wallace Bishop – 729% abandonment flow revenue increase, 18x ROI](https://www.instant.one/case-studies/how-wallace-bishop-increased-abandonment-flow-revenue-by-729-in-30-days) - [Rolla's – $133K with Instant Audiences, 12.8x ROI](https://www.instant.one/case-studies/how-rolla-s-generated-133k-in-email-revenue-with-instant-audiences) - [Runaway The Label – $170K with Instant Audiences, 14.3x ROI](https://www.instant.one/case-studies/how-runaway-the-label-unlocked-170k-in-revenue-using-instant-audiences) - [Mask Co – $368K in 180 days, 26.2x ROI](https://www.instant.one/case-studies/how-mask-co-drove-15-higher-revenue-in-30-days-with-instant-audiences) - [Kellective by Nikki – 160% revenue increase, 34x ROI](https://www.instant.one/case-studies/kellective-by-nikki-revenue-jump) - [ettitude – $166K incremental revenue, 69x ROI](https://www.instant.one/case-studies/how-ettitude-scaled-retention-marketing-at-a-69x-roi-with-instant-ai) - [Kopari Beauty – $164K in 70 days, 22.3x ROI](https://www.instant.one/case-studies/how-kopari-drove-164k-in-revenue-in-just-70-days-with-instant) - [The Collagen Co – $150K in 30 days, 62x ROI](https://www.instant.one/case-studies/the-collagen-co) - [Neuro – $236K incremental revenue, 12.6x ROI](https://www.instant.one/case-studies/how-neuro-achieved-immediate-performance-lift-with-instant) - [Mercha – $41K in 30 days, 37.1x ROI](https://www.instant.one/case-studies/how-mercha-grew-retention-revenue-13-in-30-days-with-instant-ai-audiences) - [Culprit Underwear – $20K in 30 days, 32x ROI](https://www.instant.one/case-studies/how-culprit-underwear-achieved-32x-roi-with-instant-ai) - [Radical Yes – $78K in 30 days, 119% YoY flow improvement](https://www.instant.one/case-studies/radical-yes) - [W. Titley & Co. – $270K in 90 days, 79x ROI](https://www.instant.one/case-studies/how-w-titley-co-drove-270k-with-instant-in-90-days) - [Oxford Shop – 2x revenue in 1 month, 14x ROI](https://www.instant.one/case-studies/how-oxford-shop-doubled-their-revenue-in-1-month-with-instant-audiences) - [Heapsgood Packaging – $76K, 100x ROI](https://www.instant.one/case-studies/how-heapsgood-packaging-unlocked-76k-in-revenue-using-instant) - [Linda's Electric Quilters – $200K in 30 days, 91x ROI](https://www.instant.one/case-studies/how-linda-s-generated-200k-in-30-days-with-instant-ai-without-lifting-a-finger) - [All case studies](https://www.instant.one/case-studies) --- ## Resources - [Homepage](https://www.instant.one/) - [Book a Demo](https://www.instant.one/contact/book-demo) - [Pricing](https://www.instant.one/lp/pricing) - [Get Started](https://www.instant.one/get-started) - [Blog](https://www.instant.one/blog) - [Help Center](https://help.instant.one) - [Setup Guides](https://www.instant.one/guides/install-our-pixel) - [Product Research](https://www.instant.one/product-research) - [Contact Sales](https://www.instant.one/contact/sales) - [Instant for Australian brands](https://www.instant.one/au)