

How Holden Unlocked an Extra $34k in 30 Days with Instant Audiences
How Holden Unlocked an Extra $34k in 30 Days with Instant Audiences
How Holden Unlocked an Extra $34k in 30 Days with Instant Audiences
How Holden Unlocked an Extra $34k in 30 Days with Instant Audiences
How Holden Unlocked an Extra $34k in 30 Days with Instant Audiences
Holden is a New York–based jewelry brand crafting gender-neutral rings designed to celebrate all forms of love.
Holden is a New York–based jewelry brand crafting gender-neutral rings designed to celebrate all forms of love.
Holden is a New York–based jewelry brand crafting gender-neutral rings designed to celebrate all forms of love.
Holden is a New York–based jewelry brand crafting gender-neutral rings designed to celebrate all forms of love.
Holden is a New York–based jewelry brand crafting gender-neutral rings designed to celebrate all forms of love.






$34K
$34K
$34K
$34K
Incremental Revenue
Incremental Revenue
Incremental Revenue
Incremental Revenue
Incremental Revenue
18.1x
Return on Investment
Return on Investment
Return on Investment
Return on Investment
Return on Investment
Overview
Overview
Overview
Overview
Overview
Founded in 2018, Holden creates made-to-order, gender-neutral rings using recycled precious metals and lab-grown diamonds. Backed by lifetime guarantees and free resizing, the brand is Climate Neutral Certified and donates 1% of all sales to The Trevor Project (with an annual minimum of $50k).
Founded in 2018, Holden creates made-to-order, gender-neutral rings using recycled precious metals and lab-grown diamonds. Backed by lifetime guarantees and free resizing, the brand is Climate Neutral Certified and donates 1% of all sales to The Trevor Project (with an annual minimum of $50k).
Founded in 2018, Holden creates made-to-order, gender-neutral rings using recycled precious metals and lab-grown diamonds. Backed by lifetime guarantees and free resizing, the brand is Climate Neutral Certified and donates 1% of all sales to The Trevor Project (with an annual minimum of $50k).
Founded in 2018, Holden creates made-to-order, gender-neutral rings using recycled precious metals and lab-grown diamonds. Backed by lifetime guarantees and free resizing, the brand is Climate Neutral Certified and donates 1% of all sales to The Trevor Project (with an annual minimum of $50k).
Challenge
Challenge
Challenge
Challenge
Challenge
Although customer interest was increasing, Holden couldn’t re-engage anonymous visitors due to the limitations of traditional tracking methods. This meant thousands of potential returning customers were slipping through the cracks each day, leading to missed revenue opportunities.
Although customer interest was increasing, Holden couldn’t re-engage anonymous visitors due to the limitations of traditional tracking methods. This meant thousands of potential returning customers were slipping through the cracks each day, leading to missed revenue opportunities.
Although customer interest was increasing, Holden couldn’t re-engage anonymous visitors due to the limitations of traditional tracking methods. This meant thousands of potential returning customers were slipping through the cracks each day, leading to missed revenue opportunities.
Although customer interest was increasing, Holden couldn’t re-engage anonymous visitors due to the limitations of traditional tracking methods. This meant thousands of potential returning customers were slipping through the cracks each day, leading to missed revenue opportunities.
Solution
Solution
Solution
Solution
Solution
Holden teamed up with Instant to:
Holden teamed up with Instant to:
Holden teamed up with Instant to:
Holden teamed up with Instant to:
Identify and reconnect with shoppers: Recognize opted-in visitors beyond the standard cookie window and build high-performing audiences.
Identify and reconnect with shoppers: Recognize opted-in visitors beyond the standard cookie window and build high-performing audiences.
Identify and reconnect with shoppers: Recognize opted-in visitors beyond the standard cookie window and build high-performing audiences.
Identify and reconnect with shoppers: Recognize opted-in visitors beyond the standard cookie window and build high-performing audiences.
Enhance abandonment flows: Generate more Klaviyo triggers from lost shoppers than a competitor, enabling email flows that boost recovery and revenue.
Enhance abandonment flows: Generate more Klaviyo triggers from lost shoppers than a competitor, enabling email flows that boost recovery and revenue.
Enhance abandonment flows: Generate more Klaviyo triggers from lost shoppers than a competitor, enabling email flows that boost recovery and revenue.
Enhance abandonment flows: Generate more Klaviyo triggers from lost shoppers than a competitor, enabling email flows that boost recovery and revenue.
Recover lost revenue: Use personalized, timely email follow-ups to bring shoppers back and convert missed opportunities into revenue.
Recover lost revenue: Use personalized, timely email follow-ups to bring shoppers back and convert missed opportunities into revenue.
Results
Results
Results
Results
Results





$34K
$34K
$34K
$34K
$34K
Incremental Revenue
Incremental Revenue
Incremental Revenue
Incremental Revenue
Incremental Revenue
Driven in the first 30 days.
Driven in the first 30 days.
Driven in the first 30 days.
Driven in the first 30 days.





18.1x
18.1x
18.1x
18.1x
18.1x
Return on Investment
Return on Investment
Return on Investment
Return on Investment
Return on Investment
Demonstrating high-efficiency acquisition and retention.
Demonstrating high-efficiency acquisition and retention.
Demonstrating high-efficiency acquisition and retention.
Demonstrating high-efficiency acquisition and retention.
Every detail matters when it comes to celebrating love and Holden applies that same care to the customer journey. With Instant Audiences, the brand now re-engages high-intent shoppers who previously went unidentified. The result? More conversions, stronger customer relationships, and a renewed ability to deliver personalized experiences that reflect the same values behind every ring they create.
Every detail matters when it comes to celebrating love and Holden applies that same care to the customer journey. With Instant Audiences, the brand now re-engages high-intent shoppers who previously went unidentified. The result? More conversions, stronger customer relationships, and a renewed ability to deliver personalized experiences that reflect the same values behind every ring they create.
Every detail matters when it comes to celebrating love and Holden applies that same care to the customer journey. With Instant Audiences, the brand now re-engages high-intent shoppers who previously went unidentified. The result? More conversions, stronger customer relationships, and a renewed ability to deliver personalized experiences that reflect the same values behind every ring they create.
Every detail matters when it comes to celebrating love and Holden applies that same care to the customer journey. With Instant Audiences, the brand now re-engages high-intent shoppers who previously went unidentified. The result? More conversions, stronger customer relationships, and a renewed ability to deliver personalized experiences that reflect the same values behind every ring they create.
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Access the full case study now
Access the full case study now
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