Instant Checkout is a one-click checkout that provides a personalised and easy way for shoppers to complete transactions. It is a white-labelled experience designed to increase conversion and generate more revenue.
Google Pay & Apple Pay are payment options, meaning they allow shoppers to pay via their platforms. Neither are checkouts.
In addition, Google Pay and Apple Pay (on their own) do not opt shoppers in to receive any marketing or conversion campaigns. Shoppers cannot receive reward points on either platform, unless signed in.
This means if, as a merchant, you wanted to solely use Apple Pay and Google Pay and no checkout, you wouldn’t be able to add any shoppers into marketing workflows, rewards programs or abandoned cart campaigns.
Let’s take a look at how these compare below
Why not try Instant Checkout? You’ll be able to not only improve checkout speed, but use shopper information to drive more results and improve loyalty. Plus, our checkout comes with Google & Apple Pay integrations already, making it easier for you to provide more options to your community, all the while driving more conversions.
Check out our video below on how Instant Checkout works.