Adorn Cosmetics A/B Testing led to a huge increase in conversions
Adorn Cosmetics A/B Testing led to a huge increase in conversions
Continue reading to see how big 🤯 the impact was on revenue…
Continue reading to see how big 🤯 the impact was on revenue…
Results
Results
50%
50%
50%
Conversion rate
4.98%
4.98%
4.98%
Conversion rate
$7800
$7800
$7800
Revenue
“Working with Instant on this test was super easy. It was quick to set up and the results exceeded what we thought. Obviously we’re going to keep working with Instant, they’re one of our biggest assets helping to drive more revenue.”
Kelly Johnson
Marketing Manager
Overview
Overview
Having been with Instant since November 2022, the Adorn Cosmetics team were keen to trial an A/B Test of Instant Checkout.
The A/B test showed 50% of site traffic (Group A) to the Magento checkout, while the other 50% saw the Instant Checkout experience (Group B).
Picture one:
Picture two:
Instant tracked the site traffic, capturing the conversion rate from both groups.The question was "Just how much value does Instant actually generate Adorn Cosmetics?" And the results were incredible.
“We were thinking the results would be good, but we didn’t think they’d be THAT good!”
- Kelly Johnson, Marketing Manager
The A/B test demonstrated the clear value Instant Checkout provides to brands across the globe.
Having been with Instant since November 2022, the Adorn Cosmetics team were keen to trial an A/B Test of Instant Checkout.
The A/B test showed 50% of site traffic (Group A) to the Magento checkout, while the other 50% saw the Instant Checkout experience (Group B).
Picture one:
Picture two:
Instant tracked the site traffic, capturing the conversion rate from both groups.The question was "Just how much value does Instant actually generate Adorn Cosmetics?" And the results were incredible.
“We were thinking the results would be good, but we didn’t think they’d be THAT good!”
- Kelly Johnson, Marketing Manager
The A/B test demonstrated the clear value Instant Checkout provides to brands across the globe.
Challenge
Challenge
Challenge
Solution
Solution
Solution
Test A (Without Instant)
3733 sessions
3.32% conversion rate
Test B (With Instant)
3678 sessions
4.98% conversion rate
Alongside a 50% uplift in conversion rate, Adorn Cosmetics also saw an increase of $7,800 in additional revenue.
Test A (Without Instant)
3733 sessions
3.32% conversion rate
Test B (With Instant)
3678 sessions
4.98% conversion rate
Alongside a 50% uplift in conversion rate, Adorn Cosmetics also saw an increase of $7,800 in additional revenue.
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Download the full case study
Download the full case study
Download the full case study
See the full results and learn how leading brands scale with Instant.
See the full results and learn how leading brands scale with Instant.
See the full results and learn how leading brands scale with Instant.
See the full results and learn how leading brands scale with Instant.
Instant products used
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