How Fayt The Label Drove 4.5x Higher Email Revenue with Instant Audiences
How Fayt The Label Drove 4.5x Higher Email Revenue with Instant Audiences
Fayt The Label is a modern Australian fashion brand dedicated to empowering women through curated collections and unique designs.
Fayt The Label is a modern Australian fashion brand dedicated to empowering women through curated collections and unique designs.
Results
Results
4.5x
4.5x
4.5x
Higher email revenue
$814K generated in 180 days through Instant flows.
46.1x
46.1x
46.1x
Return on Investment
Since launch, showcasing the value of enhanced recovery flows.
Overview
Overview
Founded in 2017 in Newcastle, Fayt seeks to ignite confidence and individuality in women by offering timeless pieces that celebrate personal style and authenticity. With a mission to revolutionize the industry, Fayt inspires women to embrace their most exceptional selves.
Founded in 2017 in Newcastle, Fayt seeks to ignite confidence and individuality in women by offering timeless pieces that celebrate personal style and authenticity. With a mission to revolutionize the industry, Fayt inspires women to embrace their most exceptional selves.
Challenge
Challenge
Challenge
Fayt The Label faced a challenge in re-engaging high-intent shoppers who abandoned their carts or left the website without completing purchases. With limited ability to track and reconnect with these visitors, the brand struggled to fully capitalize on its growing audience and drive consistent revenue growth.
Fayt The Label faced a challenge in re-engaging high-intent shoppers who abandoned their carts or left the website without completing purchases. With limited ability to track and reconnect with these visitors, the brand struggled to fully capitalize on its growing audience and drive consistent revenue growth.
Solution
Solution
Solution
Fayt The Label implemented Instant Audiences to:
Fayt The Label implemented Instant Audiences to:
Identify and capture more shoppers: Recognize opted-in visitors beyond the traditional cookie window.
Activate abandonment flows: Send 156,452 additional browse and cart abandonment events to Klaviyo to trigger automated email campaigns.
Recover lost revenue: Use personalized email and SMS campaigns to encourage customers to complete their purchases.
Identify and capture more shoppers: Recognize opted-in visitors beyond the traditional cookie window.
Activate abandonment flows: Send 156,452 additional browse and cart abandonment events to Klaviyo to trigger automated email campaigns.
Recover lost revenue: Use personalized email and SMS campaigns to encourage customers to complete their purchases.
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Download the full case study
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See the full results and learn how leading brands scale with Instant.
See the full results and learn how leading brands scale with Instant.
See the full results and learn how leading brands scale with Instant.
See the full results and learn how leading brands scale with Instant.
Instant products used
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