Culprit turned to Instant AI to take their retention strategy to the next level. Instead of relying on generic templates, Instant AI created dynamic flows tailored to each shopper. It factored in real-time site activity, shopper behaviour, and the moments customers were most likely to engage.

There was no need to build or schedule anything manually. Culprit was up and running in a day and saw their first conversion within hours.

While the team still runs other flows and hand-crafted campaigns, Instant AI now powers a major part of their abandonment strategy. It’s taken a significant chunk of the manual lift off their plate, and it’s driving stronger performance where it matters most.