How Thirdlove Drove $180K in Incremental Revenue in 120 days with Instant
How Thirdlove Drove $180K in Incremental Revenue in 120 days with Instant
ThirdLove is a California intimates brand redefining comfort and inclusivity with data-driven fit, body-positivity, and size diversity.
ThirdLove is a California intimates brand redefining comfort and inclusivity with data-driven fit, body-positivity, and size diversity.
Results
Results
$180K
$180K
$180K
Incremental Revenue
Measured using strict open and click 24-hour attribution (compared to Klaviyo’s standard five days open or click attribution), proving high-impact performance even under tight constraints.
17x
17x
17x
Return on Investment
Achieved despite Instant being set as the third priority behind both Klaviyo and a legacy vendor yet still outperforming, prompting Thirdlove to make Instant their go-to partner.
“Instant’s identification capabilities are the best we’ve seen and we’ve tried them all. What really impressed us was how quickly we started seeing results, and how knowledgeable and committed their Customer Success team was.”
Leanne Chan
Sr. Director, Retention and Growth Marketing
Overview
Overview
Thirdlove believes that everybody deserves to feel comfortable and confident. With a focus on innovation, fit, and inclusivity, the brand has built a loyal customer base by offering bras and underwear designed for real women with over 80 sizes and millions of data points fueling their product development.
Thirdlove believes that everybody deserves to feel comfortable and confident. With a focus on innovation, fit, and inclusivity, the brand has built a loyal customer base by offering bras and underwear designed for real women with over 80 sizes and millions of data points fueling their product development.
Challenge
Challenge
Challenge
Thirdlove is a California-based intimates brand redefining comfort and inclusivity in the bra and underwear space, known for its data-driven fit, body-positive mission, and wide range of sizes.Despite strong site traffic and brand loyalty, Thirdlove faced a common challenge: a high percentage of anonymous shoppers who browsed without converting and couldn’t be retargeted due to cookie limitations. Their team needed a better way to identify these high-intent visitors and maximize the value of every customer touchpoint across their Klaviyo-powered flows.
Thirdlove is a California-based intimates brand redefining comfort and inclusivity in the bra and underwear space, known for its data-driven fit, body-positive mission, and wide range of sizes.Despite strong site traffic and brand loyalty, Thirdlove faced a common challenge: a high percentage of anonymous shoppers who browsed without converting and couldn’t be retargeted due to cookie limitations. Their team needed a better way to identify these high-intent visitors and maximize the value of every customer touchpoint across their Klaviyo-powered flows.
Solution
Solution
Solution
Thirdlove partnered with Instant to:
Thirdlove partnered with Instant to:
Identify and capture more shoppers: Capture opted-in visitors in real time, ensuring extended engagement beyond standard cookie limitations.
Scale abandonment flows: Trigger significantly more browse and cart abandonment events in Klaviyo, reaching shoppers competitors missed.
Recover lost revenue: Power well-timed, personalized recovery emails that re-engage high-intent traffic and convert them into customers.
Identify and capture more shoppers: Capture opted-in visitors in real time, ensuring extended engagement beyond standard cookie limitations.
Scale abandonment flows: Trigger significantly more browse and cart abandonment events in Klaviyo, reaching shoppers competitors missed.
Recover lost revenue: Power well-timed, personalized recovery emails that re-engage high-intent traffic and convert them into customers.
With Instant, ThirdLove saw massive growth and unlocked new revenue from existing traffic. By identifying high-intent visitors and converting them into loyal customers, the team could finally focus on what they do best: delivering body-positive, perfectly fitting intimates to women everywhere.
With Instant, ThirdLove saw massive growth and unlocked new revenue from existing traffic. By identifying high-intent visitors and converting them into loyal customers, the team could finally focus on what they do best: delivering body-positive, perfectly fitting intimates to women everywhere.
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Download the full case study
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See the full results and learn how leading brands scale with Instant.
See the full results and learn how leading brands scale with Instant.
See the full results and learn how leading brands scale with Instant.
See the full results and learn how leading brands scale with Instant.
Instant products used
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