PUSHAS, Australia’s Leading Marketplace For Hype Commerce, harnessed the potential of Instant Audiences to revolutionise their email marketing strategy.

In using Instant Audiences, PUSHAS were able to expand their email list size with net-new email addresses identified from what was previously anonymous site traffic, enabling them to tap into a brand new and high-intent audience segment.

Further to this, PUSHAS were able to automate these net-new emails through Instant’s integration with Klaviyo, allowing them to seamlessly implement newly identified shoppers into abandonment flows to serve personalised and targeted content to increase conversion rates and revenue.