How VRG GRL Achieved 25.1x ROI with Instant Audiences
How VRG GRL Achieved 25.1x ROI with Instant Audiences
VRG GRL is an Australian fashion brand based in Brisbane, celebrated for its bold designs, in-house prints, and thoughtfully crafted silhouettes.
VRG GRL is an Australian fashion brand based in Brisbane, celebrated for its bold designs, in-house prints, and thoughtfully crafted silhouettes.
Results
Results
25.1x
25.1x
25.1x
Return on Investment
Since implementation, demonstrating the impact of improved recovery flows.
40%
40%
40%
Revenue Increase
From abandon flows in the last three months.
Overview
Overview
Since its founding in 2008, VRG GRL has been a pioneer in empowering women to express themselves through style. By combining creativity and color, the brand delivers unique, high-quality clothing designed to inspire confidence and individuality.
Since its founding in 2008, VRG GRL has been a pioneer in empowering women to express themselves through style. By combining creativity and color, the brand delivers unique, high-quality clothing designed to inspire confidence and individuality.
Challenge
Challenge
Challenge
VRG GRL faced challenges in re-engaging visitors who browsed their website but left without completing a purchase. The brand sought a solution to recover lost sales and maintain steady growth by identifying and reconnecting with potential customers.
VRG GRL faced challenges in re-engaging visitors who browsed their website but left without completing a purchase. The brand sought a solution to recover lost sales and maintain steady growth by identifying and reconnecting with potential customers.
Solution
Solution
Solution
VRG GRL implemented Instant Audiences to:
VRG GRL implemented Instant Audiences to:
Identify and reconnect with shoppers: Capture opted-in visitors to ensure ongoing engagement beyond cookie-based limitations.
Enhance abandonment flows: Generate 29,687 additional abandonment triggers to Klaviyo, driving personalized recovery campaigns.
Recover lost revenue: Use timely and relevant reminders to bring shoppers back to their carts and complete purchases.
Identify and reconnect with shoppers: Capture opted-in visitors to ensure ongoing engagement beyond cookie-based limitations.
Enhance abandonment flows: Generate 29,687 additional abandonment triggers to Klaviyo, driving personalized recovery campaigns.
Recover lost revenue: Use timely and relevant reminders to bring shoppers back to their carts and complete purchases.
With Instant Audiences, VRG GRL has strengthened its ability to re-engage shoppers and recover lost revenue. By optimizing their recovery strategies, VRG GRL continues to empower women to express their unique style and confidence through fashion.
With Instant Audiences, VRG GRL has strengthened its ability to re-engage shoppers and recover lost revenue. By optimizing their recovery strategies, VRG GRL continues to empower women to express their unique style and confidence through fashion.
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Download the full case study
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See the full results and learn how leading brands scale with Instant.
See the full results and learn how leading brands scale with Instant.
See the full results and learn how leading brands scale with Instant.
See the full results and learn how leading brands scale with Instant.
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