Initially, Yojani Boutique struggled with a critical visibility gap: they could only identify 3.2% of their website visitors, leaving the majority of high-intent shoppers completely anonymous and untargetable. This challenge resulted in lost sales opportunities and limited the impact of their email marketing efforts.

After partnering with Instant Audiences, Yojani overcame this barrier—expanding their identifiable audience and unlocking significant revenue uplift through smarter re-marketing.

However, the team soon realised that while they were reaching more shoppers, their retention strategy relied on static email templates that lacked personalisation and engagement. They needed a way to scale on-brand, high-converting emails without manual effort.