Betts grew revenue by 50% in 30 days with Instant Audiences
Betts grew revenue by 50% in 30 days with Instant Audiences
The implementation of Instant Audiences increased overall online revenue by 1.5X
The implementation of Instant Audiences increased overall online revenue by 1.5X
Results
Results
1.5x
1.5x
1.5x
Revenue Increase
7x
7x
7x
Return on Investment
29K
29K
29K
Additional Retargeting
“I look at what Instant Audiences has achieved for Betts as such fantastic results. I'm very happy with the performance so far — It’s a no-brainer!”
Michael Breckler
Chief Marketing Officer
Overview
Overview
As one of the most iconic Australian footwear brands, Betts Shoes are always looking for ways to improve their email marketing strategies and boost revenue. Most of the shoppers visiting their site are anonymous and, therefore, were not engaged by Klaviyo re-targeting flows.
As one of the most iconic Australian footwear brands, Betts Shoes are always looking for ways to improve their email marketing strategies and boost revenue. Most of the shoppers visiting their site are anonymous and, therefore, were not engaged by Klaviyo re-targeting flows.
Challenge
Challenge
Challenge
Shopper Identification: The majority of Betts’ online store traffic was anonymous. The brand had no idea who was visiting their website.
Re-Targeting: Betts could not re-target most of the browsers that visited their website and, therefore, lost revenue when shoppers abandoned their website.
Conversion: Their inability to target anonymous browsers meant they lost revenue.
Shopper Identification: The majority of Betts’ online store traffic was anonymous. The brand had no idea who was visiting their website.
Re-Targeting: Betts could not re-target most of the browsers that visited their website and, therefore, lost revenue when shoppers abandoned their website.
Conversion: Their inability to target anonymous browsers meant they lost revenue.
Solution
Solution
Solution
To address these challenges and add additional revenue to their business, Betts Shoes implemented Instant Audiences.
Instant Audiences continues to increase the size of Betts’ email list by matching their web traffic to a shopper profile. Instant Audiences helps identify their browsers, allowing potential customers to be put into relevant Klaviyo re-targeting flows.
To address these challenges and add additional revenue to their business, Betts Shoes implemented Instant Audiences.
Instant Audiences continues to increase the size of Betts’ email list by matching their web traffic to a shopper profile. Instant Audiences helps identify their browsers, allowing potential customers to be put into relevant Klaviyo re-targeting flows.
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See the full results and learn how leading brands scale with Instant.
See the full results and learn how leading brands scale with Instant.
See the full results and learn how leading brands scale with Instant.
See the full results and learn how leading brands scale with Instant.
Instant products used
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