Betts grew revenue by 50% in 30 days with Instant Audiences

As one of the most iconic Australian footwear brands, Betts Shoes are always looking for ways to improve their email marketing strategies and boost revenue. Most of the shoppers visiting their site are anonymous and, therefore, were not engaged by Klaviyo re-targeting flows.

Shopper Identification: The majority of Betts’ online store traffic was anonymous. The brand had no idea who was visiting their website.

1. Re-Targeting: Betts could not re-target most of the browsers that visited their website and, therefore, lost revenue when shoppers abandoned their website.

2. Conversion: Their inability to target anonymous browsers meant they lost revenue.

To address these challenges and add additional revenue to their business, Betts Shoes implemented Instant Audiences.

Instant Audiences continues to increase the size of Betts’ email list by matching their web traffic to a shopper profile. Instant Audiences helps identify their browsers, allowing potential customers to be put into relevant Klaviyo re-targeting flows.

“I look at what Instant Audiences has achieved for Betts as such fantastic results. I'm very happy with the performance so far — It’s a no-brainer!”