As one of the most iconic Australian footwear brands, Betts Shoes are always looking for ways to improve their email marketing strategies and boost revenue. Most of the shoppers visiting their site are anonymous and, therefore, were not engaged by Klaviyo re-targeting flows.
Challenge
Shopper Identification: The majority of Betts’ online store traffic was anonymous. The brand had no idea who was visiting their website.
Re-Targeting: Betts could not re-target most of the browsers that visited their website and, therefore, lost revenue when shoppers abandoned their website.
Conversion: Their inability to target anonymous browsers meant they lost revenue.
Solution
To address these challenges and add additional revenue to their business, Betts Shoes implemented Instant Audiences.
Instant Audiences continues to increase the size of Betts’ email list by matching their web traffic to a shopper profile. Instant Audiences helps identify their browsers, allowing potential customers to be put into relevant Klaviyo re-targeting flows.
Results
Betts Shoes' implementation of Instant Audiences delivered strong results in the first 30 days of going live:
7x ROI: Betts Shoes achieved a great return on investment with Instant Audiences.
1.5x Online Revenue Increase: The implementation of Audiences increased overall online revenue by 1.5X, a needle mover for their business.
Over 29,000 additional deliveries: Using Instant Audiences, Betts doubled their delivered re-targeting emails, hence the significant increase in revenue to their business.
“I look at what Instant Audiences has achieved for Betts as such fantastic results. I'm very happy with the performance so far — It’s a no-brainer!”
- Michael Breckler - Chief Marketing Officer