How A/B Testing Showed a 21% Revenue Lift for July Luggage
How A/B Testing Showed a 21% Revenue Lift for July Luggage
July is an Australian luggage brand known for sleek, durable designs.
July is an Australian luggage brand known for sleek, durable designs.
Results
Results
50x
50x
50x
Return on Investment
21%
21%
21%
Lift in Email Revenue
With Instant, we achieved a 48x ROI and saw a 17% boost in incremental revenue from emails we previously couldn’t send. We ran a simple A/B test to validate the impact and the difference was clear from day one. Instant outperformed our existing flows across every metric. It’s now a core part of our retention strategy.
Lachi Agnew
Head of Technology
Overview
Overview
Founded in Melbourne, July redefines the travel experience with premium luggage that blends timeless aesthetics and functional innovation. Known for their lightweight, durable materials and thoughtful design, July's products cater to modern travelers seeking style and reliability.
Founded in Melbourne, July redefines the travel experience with premium luggage that blends timeless aesthetics and functional innovation. Known for their lightweight, durable materials and thoughtful design, July's products cater to modern travelers seeking style and reliability.
Challenge
Challenge
Challenge
While Instant Audiences delivered promising results, July sought concrete, data-backed proof of its true revenue impact. They aimed to confirm that the uplift in abandoned cart recoveries wasn’t incidental but directly attributable to Instant’s engagement flows.
While Instant Audiences delivered promising results, July sought concrete, data-backed proof of its true revenue impact. They aimed to confirm that the uplift in abandoned cart recoveries wasn’t incidental but directly attributable to Instant’s engagement flows.
Solution
Solution
Solution
To quantify the true revenue impact, July conducted an A/B test using Instant’s built-in testing functionality. The test split shoppers into two distinct cohorts:
To quantify the true revenue impact, July conducted an A/B test using Instant’s built-in testing functionality. The test split shoppers into two distinct cohorts:
Control Group: Shoppers who did not receive abandonment emails through Instant.
Test Group: Shoppers who were sent Instant-powered abandonment emails.
Control Group: Shoppers who did not receive abandonment emails through Instant.
Test Group: Shoppers who were sent Instant-powered abandonment emails.
By leveraging the A/B testing tool, July got definitive proof of their revenue growth, eliminating any doubts about performance. This allowed the brand to focus on what they do best - designing premium luggage - while confidently trusting their email retention marketing results.
By leveraging the A/B testing tool, July got definitive proof of their revenue growth, eliminating any doubts about performance. This allowed the brand to focus on what they do best - designing premium luggage - while confidently trusting their email retention marketing results.
Download the full case study
Download the full case study
Download the full case study
Download the full case study
Download the full case study
Download the full case study
See the full results and learn how leading brands scale with Instant.
See the full results and learn how leading brands scale with Instant.
See the full results and learn how leading brands scale with Instant.
See the full results and learn how leading brands scale with Instant.
Instant products used
Other case studies we think you’ll like
Other case studies we think you’ll like
Other case studies we think you’ll like
