Since launching in 2014, Billy Bones Club has become an iconic Aussie apparel brand — good luck attending a gig in any Australian city without catching someone in the audience, or the band, in one of their tees. Ten years later, Billy Bones Club has achieved impressive results bolstering their growth with Instant Audiences.

Challenge

Before adopting Instant Audiences, Billy Bones Club already adopted Klaviyo for email marketing and to retarget abandoned shoppers. However, most of the brand's website traffic was anonymous, limiting the number of abandonment emails they could send. If you can't contact an abandoned shopper, you've got little hope rescuing them, so after seeing promising results from their initial retargeting efforts, the brand wanted to level-up.

Solution

Billy Bones Club implemented Instant Audiences to target a larger portion of their website traffic with cart, checkout, and browse abandonment flows.

With Instant Audiences, the brand could:

• Identify a larger portion of their website traffic.

• Target more engaged shoppers with Klaviyo’s email marketing flows.

• Turn abandoned browsers into buyers, achieving better return on investment for their marketing efforts.

Results

With Instant Audiences, Billy Bones Club saw a massive 80% increase in Klaviyo revenue, nearly doubling their monetisation of abandoned shoppers.

• 80% increase in Klaviyo revenue.

• 7,569 additional emails sent. This means more chances to turn convert abandoned shoppers.

• A notable increase in revenue per email sent, translating to better ROI on their email marketing efforts overall.