From feature-filled bags that do the things others don’t, to wallets without the bulk, ingenious earring holders to life-organising wonders, Bon Maxie's mission is simple: make your life smoother, one accessory at a time.

Challenge

Before adopting Instant Audiences, most of the Bon Maxie's website traffic was anonymous. This made it difficult for Bon Maxie to retarget abandoned shoppers. Bon Maxie had already embraced Klaviyo, so understood the value of automated email marketing and knew they could do better.

Solution

Bon Maxie implemented Instant Audiences to market to their website traffic with cart, checkout, and browse abandonment flows.

With Instant Audiences, the brand could:

• Identify a larger segment of their website traffic.

• Target more engaged shoppers with Klaviyo’s email marketing flows.

• Turn abandoned browsers into buyers, achieving better return on investment for their marketing efforts.

Results

With Instant Audiences, Bon Maxie doubled their Klaviyo flow revenue.

• 100% increase in Klaviyo revenue.

• 19.5K additional emails sent. This means more chances to turn convert abandoned shoppers.

• 10x ROI on the cost of Instant Audiences.