




How Freddy Australia Boosted Revenue with Instant Audiences
How Freddy Australia Boosted Revenue with Instant Audiences
Freddy Australia, renowned for reinventing jeans with their patented Freddy WR.UP® technology, aims to provide unparalleled comfort and fit.
Freddy Australia, renowned for reinventing jeans with their patented Freddy WR.UP® technology, aims to provide unparalleled comfort and fit.
Results
Results

$15K
$15K
$15K
Revenue increase

+10K
+10K
+10K
Emails sent

8X
8X
8X
Return on Investment
Overview
Overview
Freddy Australia, renowned for reinventing jeans with their patented Freddy WR.UP® technology, aims to provide unparalleled comfort and fit. With a 47-year history and exclusive distribution in Australia, the US, and the UK, Freddy has captivated over 10 million customers worldwide. Despite their success, they sought to further enhance their marketing efforts and revenue with better cart abandonment marketing.
Freddy Australia, renowned for reinventing jeans with their patented Freddy WR.UP® technology, aims to provide unparalleled comfort and fit. With a 47-year history and exclusive distribution in Australia, the US, and the UK, Freddy has captivated over 10 million customers worldwide. Despite their success, they sought to further enhance their marketing efforts and revenue with better cart abandonment marketing.
Challenge
Challenge
Challenge
Freddy Australia faced the challenge of losing potential revenue due to anonymous website visitors abandoning cart. Without a method to retarget these engaged yet unidentified shoppers, many opportunities were slipping through the cracks.
Freddy Australia faced the challenge of losing potential revenue due to anonymous website visitors abandoning cart. Without a method to retarget these engaged yet unidentified shoppers, many opportunities were slipping through the cracks.
Solution
Solution
Solution
To address this, Freddy Australia implemented Instant Audiences to bolster their Klaviyo flow revenue. This integration allowed them to:
To address this, Freddy Australia implemented Instant Audiences to bolster their Klaviyo flow revenue. This integration allowed them to:
Increase the identification rate of shoppers visiting their site, sending more events to Klaviyo.
Activate more targeted campaigns aimed at converting abandoned shoppers into customers.
Increase the identification rate of shoppers visiting their site, sending more events to Klaviyo.
Activate more targeted campaigns aimed at converting abandoned shoppers into customers.



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See the full results and learn how leading brands scale with Instant.
See the full results and learn how leading brands scale with Instant.
See the full results and learn how leading brands scale with Instant.
See the full results and learn how leading brands scale with Instant.




Instant products used
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