Instant | How Heaven Mayhem Elevated Email Flow Performance by 58% with Instant Audiences

How Heaven Mayhem Elevated Email Flow Performance by 58% with Instant Audiences

Heaven Mayhem is a Los Angeles–based accessory and lifestyle brand known for wearable statements reimagined for the modern wardrobe.

Results

58%

Lift in Revenue

15.1x

Return on Investment

23x

Higher Revenue

Overview

Founded in 2022 by Creative Director Pia Mance, Heaven Mayhem creates statement pieces designed to elevate the everyday. Inspired by timeless designs and rooted in versatility, the brand brings a fresh, modern lens to accessories that blend form and function—crafted for confidence, made for life.

Challenge

CrackerJCK - one of our top performance marketing agency partners - referred Heaven Mayhem to Instant. Before Instant Audiences, Heaven Mayhem used a competitor to retarget high-intent shoppers - but flow revenue remained low, and key conversions were slipping through the cracks.

One blocker remained: re-engaging visitors who closed the pop-up. To solve it, Instant built Predictive Opt-In - an entirely new feature designed for Heaven Mayhem added at no extra cost. It uses AI to trigger the pop-up at peak intent engagement, capturing more emails and boosting Welcome Flow revenue with first-party data.

Solution

Heaven Mayhem launched with Instant to:

Identify and capture more shoppers: Recognize opted-in visitors beyond the standard cookie window, surfacing 3.7x more unique profiles than the competitor - including nearly 2,000 shoppers that were missed entirely. Predictive Opt-In, a custom feature designed at the request of Heaven Mayhem, contributed a 13% lift in welcome flow revenue.
Activate more abandonment flows: Unlock more browse and cart triggers in Klaviyo to re-engage high-intent shoppers with precision.
Bring back lost shoppers: Deliver timely, personalized follow-ups that convert missed visits into meaningful revenue.

Identify and capture more shoppers: Recognize opted-in visitors beyond the standard cookie window, surfacing 3.7x more unique profiles than the competitor - including nearly 2,000 shoppers that were missed entirely. Predictive Opt-In, a custom feature designed at the request of Heaven Mayhem, contributed a 13% lift in welcome flow revenue.
Activate more abandonment flows: Unlock more browse and cart triggers in Klaviyo to re-engage high-intent shoppers with precision.
Bring back lost shoppers: Deliver timely, personalized follow-ups that convert missed visits into meaningful revenue.

Instant Audiences gave Heaven Mayhem the lift they needed to scale revenue - without adding complexity. By identifying and retargeting more of the right shoppers, they left their previous legacy tool behind and upgraded their retention strategy to match the elegance and edge of their brand. And when their team needed more, Instant built the tools to support their goals - delivering custom solutions that drive measurable impact.