How Heaven Mayhem Elevated Email Flow Performance by 58% with Instant Audiences
How Heaven Mayhem Elevated Email Flow Performance by 58% with Instant Audiences
How Heaven Mayhem Elevated Email Flow Performance by 58% with Instant Audiences
How Heaven Mayhem Elevated Email Flow Performance by 58% with Instant Audiences
How Heaven Mayhem Elevated Email Flow Performance by 58% with Instant Audiences
Heaven Mayhem is a Los Angeles–based accessory and lifestyle brand known for wearable statements reimagined for the modern wardrobe.
Heaven Mayhem is a Los Angeles–based accessory and lifestyle brand known for wearable statements reimagined for the modern wardrobe.
Heaven Mayhem is a Los Angeles–based accessory and lifestyle brand known for wearable statements reimagined for the modern wardrobe.
Heaven Mayhem is a Los Angeles–based accessory and lifestyle brand known for wearable statements reimagined for the modern wardrobe.
Heaven Mayhem is a Los Angeles–based accessory and lifestyle brand known for wearable statements reimagined for the modern wardrobe.
+
+
+
+
58%
58%
58%
58%
Lift in the Share of Flow Revenue
Lift in the Share of Flow Revenue
Lift in the Share of Flow Revenue
Lift in the Share of Flow Revenue
Lift in the Share of Flow Revenue
+
+
+
+
+
15.1x
Return on Investment
Return on Investment
Return on Investment
Return on Investment
Return on Investment
Overview
Overview
Overview
Overview
Overview
Founded in 2022 by Creative Director Pia Mance, Heaven Mayhem creates statement pieces designed to elevate the everyday. Inspired by timeless designs and rooted in versatility, the brand brings a fresh, modern lens to accessories that blend form and function—crafted for confidence, made for life.
Founded in 2022 by Creative Director Pia Mance, Heaven Mayhem creates statement pieces designed to elevate the everyday. Inspired by timeless designs and rooted in versatility, the brand brings a fresh, modern lens to accessories that blend form and function—crafted for confidence, made for life.
Founded in 2022 by Creative Director Pia Mance, Heaven Mayhem creates statement pieces designed to elevate the everyday. Inspired by timeless designs and rooted in versatility, the brand brings a fresh, modern lens to accessories that blend form and function—crafted for confidence, made for life.
Founded in 2022 by Creative Director Pia Mance, Heaven Mayhem creates statement pieces designed to elevate the everyday. Inspired by timeless designs and rooted in versatility, the brand brings a fresh, modern lens to accessories that blend form and function—crafted for confidence, made for life.
Challenge
Challenge
Challenge
Challenge
Challenge
CrackerJCK - one of our top performance marketing agency partners - referred Heaven Mayhem to Instant. Before Instant Audiences, Heaven Mayhem used a competitor to retarget high-intent shoppers - but flow revenue remained low, and key conversions were slipping through the cracks.
One blocker remained: re-engaging visitors who closed the pop-up. To solve it, Instant built Predictive Opt-In - an entirely new feature designed for Heaven Mayhem added at no extra cost. It uses AI to trigger the pop-up at peak intent engagement, capturing more emails and boosting Welcome Flow revenue with first-party data.
CrackerJCK - one of our top performance marketing agency partners - referred Heaven Mayhem to Instant. Before Instant Audiences, Heaven Mayhem used a competitor to retarget high-intent shoppers - but flow revenue remained low, and key conversions were slipping through the cracks.
One blocker remained: re-engaging visitors who closed the pop-up. To solve it, Instant built Predictive Opt-In - an entirely new feature designed for Heaven Mayhem added at no extra cost. It uses AI to trigger the pop-up at peak intent engagement, capturing more emails and boosting Welcome Flow revenue with first-party data.
CrackerJCK - one of our top performance marketing agency partners - referred Heaven Mayhem to Instant. Before Instant Audiences, Heaven Mayhem used a competitor to retarget high-intent shoppers - but flow revenue remained low, and key conversions were slipping through the cracks.
One blocker remained: re-engaging visitors who closed the pop-up. To solve it, Instant built Predictive Opt-In - an entirely new feature designed for Heaven Mayhem added at no extra cost. It uses AI to trigger the pop-up at peak intent engagement, capturing more emails and boosting Welcome Flow revenue with first-party data.
CrackerJCK - one of our top performance marketing agency partners - referred Heaven Mayhem to Instant. Before Instant Audiences, Heaven Mayhem used a competitor to retarget high-intent shoppers - but flow revenue remained low, and key conversions were slipping through the cracks.
One blocker remained: re-engaging visitors who closed the pop-up. To solve it, Instant built Predictive Opt-In - an entirely new feature designed for Heaven Mayhem added at no extra cost. It uses AI to trigger the pop-up at peak intent engagement, capturing more emails and boosting Welcome Flow revenue with first-party data.
Solution
Solution
Solution
Solution
Solution
Heaven Mayhem launched with Instant to:
Heaven Mayhem launched with Instant to:
Heaven Mayhem launched with Instant to:
Heaven Mayhem launched with Instant to:
Identify and capture more shoppers: Recognize opted-in visitors beyond the standard cookie window, surfacing 3.7x more unique profiles than the competitor - including nearly 2,000 shoppers that were missed entirely. Predictive Opt-In, a custom feature designed at the request of Heaven Mayhem, contributed a 13% lift in welcome flow revenue.
Identify and capture more shoppers: Recognize opted-in visitors beyond the standard cookie window, surfacing 3.7x more unique profiles than the competitor - including nearly 2,000 shoppers that were missed entirely. Predictive Opt-In, a custom feature designed at the request of Heaven Mayhem, contributed a 13% lift in welcome flow revenue.
Identify and capture more shoppers: Recognize opted-in visitors beyond the standard cookie window, surfacing 3.7x more unique profiles than the competitor - including nearly 2,000 shoppers that were missed entirely. Predictive Opt-In, a custom feature designed at the request of Heaven Mayhem, contributed a 13% lift in welcome flow revenue.
Identify and capture more shoppers: Recognize opted-in visitors beyond the standard cookie window, surfacing 3.7x more unique profiles than the competitor - including nearly 2,000 shoppers that were missed entirely. Predictive Opt-In, a custom feature designed at the request of Heaven Mayhem, contributed a 13% lift in welcome flow revenue.
Activate more abandonment flows: Unlock more browse and cart triggers in Klaviyo to re-engage high-intent shoppers with precision.
Activate more abandonment flows: Unlock more browse and cart triggers in Klaviyo to re-engage high-intent shoppers with precision.
Activate more abandonment flows: Unlock more browse and cart triggers in Klaviyo to re-engage high-intent shoppers with precision.
Activate more abandonment flows: Unlock more browse and cart triggers in Klaviyo to re-engage high-intent shoppers with precision.
Bring back lost shoppers: Deliver timely, personalized follow-ups that convert missed visits into meaningful revenue.
Bring back lost shoppers: Deliver timely, personalized follow-ups that convert missed visits into meaningful revenue.
Results
Results
Results
Results
Results
Since working with us, the brand has seen:
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+
+
+
+
58%
58%
58%
58%
58%
Lift in the Share of Flow Revenue
Lift in the Share of Flow Revenue
Lift in the Share of Flow Revenue
Lift in the Share of Flow Revenue
Lift in the Share of Flow Revenue
In the first 30 days, Heaven Mayhem saw an increase in the share of flow revenue from 7.7% to 12.3% of site revenue.
In the first 30 days, Heaven Mayhem saw an increase in the share of flow revenue from 7.7% to 12.3% of site revenue.
In the first 30 days, Heaven Mayhem saw an increase in the share of flow revenue from 7.7% to 12.3% of site revenue.
In the first 30 days, Heaven Mayhem saw an increase in the share of flow revenue from 7.7% to 12.3% of site revenue.
15.1x
15.1x
15.1x
15.1x
15.1x
Return on Investment
Return on Investment
Return on Investment
Return on Investment
Return on Investment
In the last 30 days, highlighting powerful revenue recovery at scale.
In the last 30 days, highlighting powerful revenue recovery at scale.
In the last 30 days, highlighting powerful revenue recovery at scale.
In the last 30 days, highlighting powerful revenue recovery at scale.
Instant Audiences gave Heaven Mayhem the lift they needed to scale revenue - without adding complexity. By identifying and retargeting more of the right shoppers, they left their previous legacy tool behind and upgraded their retention strategy to match the elegance and edge of their brand. And when their team needed more, Instant built the tools to support their goals - delivering custom solutions that drive measurable impact.
Instant Audiences gave Heaven Mayhem the lift they needed to scale revenue - without adding complexity. By identifying and retargeting more of the right shoppers, they left their previous legacy tool behind and upgraded their retention strategy to match the elegance and edge of their brand. And when their team needed more, Instant built the tools to support their goals - delivering custom solutions that drive measurable impact.
Instant Audiences gave Heaven Mayhem the lift they needed to scale revenue - without adding complexity. By identifying and retargeting more of the right shoppers, they left their previous legacy tool behind and upgraded their retention strategy to match the elegance and edge of their brand. And when their team needed more, Instant built the tools to support their goals - delivering custom solutions that drive measurable impact.
Instant Audiences gave Heaven Mayhem the lift they needed to scale revenue - without adding complexity. By identifying and retargeting more of the right shoppers, they left their previous legacy tool behind and upgraded their retention strategy to match the elegance and edge of their brand. And when their team needed more, Instant built the tools to support their goals - delivering custom solutions that drive measurable impact.
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