How Linda’s generated $200K in 30 Days with Instant AI, without lifting a finger

How Linda’s generated $200K in 30 Days with Instant AI, without lifting a finger

Family-owned Linda's Electric Quilters sells high-quality quilting supplies and provides educational content to empower quilters of all skill levels.

Family-owned Linda's Electric Quilters sells high-quality quilting supplies and provides educational content to empower quilters of all skill levels.

Results

Results

$200K

$200K

$200K

Incremental Revenue

109x

109x

109x

Return on Investment

59.7%

59.7%

59.7%

Increase in Identification

"I literally feel like I don't need anybody to do marketing anymore"

Jonathan Shroyer,  Chairperson at Linda’s

Jonathan Shroyer

Chairperson at Linda’s

Overview

Overview

Lindas.com is a popular online destination for craft enthusiasts, offering a massive selection of over 30,000 products — from specialty tools and materials to seasonal kits and unique DIY supplies. Known for its deep catalog and passionate customer base, Linda’s helps makers of all skill levels bring their creative ideas to life.

Lindas.com is a popular online destination for craft enthusiasts, offering a massive selection of over 30,000 products — from specialty tools and materials to seasonal kits and unique DIY supplies. Known for its deep catalog and passionate customer base, Linda’s helps makers of all skill levels bring their creative ideas to life.

Challenge

Challenge

Challenge

Linda’s was already seeing good results with Audiences, which gave them a strong foundation for retention marketing. They were identifying more customers but their flows still required heavy upkeep and manual effort. With thousands of items coming in and out of stock, keeping emails timely and relevant was nearly impossible. While performance wasn’t bad, it was clear they were leaving money on the table.

The team needed a smarter, faster way to scale retention that matched the pace and complexity of their business — without hiring an entire email ops team to manage it.

Linda’s was already seeing good results with Audiences, which gave them a strong foundation for retention marketing. They were identifying more customers but their flows still required heavy upkeep and manual effort. With thousands of items coming in and out of stock, keeping emails timely and relevant was nearly impossible. While performance wasn’t bad, it was clear they were leaving money on the table.

The team needed a smarter, faster way to scale retention that matched the pace and complexity of their business — without hiring an entire email ops team to manage it.

Solution

Solution

Solution

Linda’s doubled down by adding Instant AI to their retention strategy — and haven’t looked back since.

Instant AI now powers their email flows automatically, adapting in real-time to customer behavior and product inventory. One of the biggest wins? Inventory-based flows that respond to stock changes. Whether it's low-stock urgency, back-in-stock alerts, or price drop notifications, customers receive highly relevant messages without the Lindas’s team lifting a finger.

With over 30,000 products, this level of automation has been a game changer. Instead of spending hours building logic or designing emails, the Linda’s team leaves Instant AI to do the heavy lifting — and focuses on growing their top of funnel.

Linda’s doubled down by adding Instant AI to their retention strategy — and haven’t looked back since.

Instant AI now powers their email flows automatically, adapting in real-time to customer behavior and product inventory. One of the biggest wins? Inventory-based flows that respond to stock changes. Whether it's low-stock urgency, back-in-stock alerts, or price drop notifications, customers receive highly relevant messages without the Lindas’s team lifting a finger.

With over 30,000 products, this level of automation has been a game changer. Instead of spending hours building logic or designing emails, the Linda’s team leaves Instant AI to do the heavy lifting — and focuses on growing their top of funnel.

Under $1M
$1M-$10M
Over $10M
Under $1M
$1M-$10M
Over $10M
Under $1M
$1M-$10M
Over $10M
Under $1M
$1M-$10M
Over $10M
Under $1M
$1M-$10M
Over $10M
Under $1M
$1M-$10M
Over $10M

Download the full case study

Download the full case study

Download the full case study

Download the full case study

Download the full case study

Download the full case study

See the full results and learn how leading brands scale with Instant.

See the full results and learn how leading brands scale with Instant.

See the full results and learn how leading brands scale with Instant.

See the full results and learn how leading brands scale with Instant.

Under $1M
$1M-$10M
Over $10M
Under $1M
$1M-$10M
Over $10M
Under $1M
$1M-$10M
Over $10M