How Nakie grew their email list ahead of the holiday season

How Nakie grew their email list ahead of the holiday season

Same day implementation, instant results

Same day implementation, instant results

Outdoor

47.48%

Open Rate

4.74%

Click Rate

23.7x

ROI

Nakie is a leading outdoor activity and apparel company.

Outdoor

47.48%

Open Rate

4.74%

Click Rate

23.7x

ROI

Nakie is a leading outdoor activity and apparel company.

Challenge

Nakie, a leading outdoor activity and apparel company, had experienced incredible success with brand awareness and driving organic traffic to the site. However, they faced the issue of identifying this traffic and converting it into loyal customers. 

Nakie had also identified that they wanted to trial a new strategy: building out their email list with high-intent shoppers ahead of key retail periods such as Christmas & Boxing Day.

Solution

‍Nakie decided that Instant Audiences could help support their new approach to shopper acquisition and conversion. 

Once they had signed the Instant Audiences agreement, it was up and running the same day. And the results were immediate. 

“The Instant Team implemented Audiences the same day we signed the agreement. The next day we had already seen an increase in both identified emails and abandoned cart revenue.”

- Dean Leibbrandt, Co-Founder

Results

Since implementing Instant Audiences, Nakie has not only been able to grow their email list with new emails for the holiday season, but has also seen an immediate increase in revenue in Klaviyo from their abandoned checkout and item add to cart flows.

  • 23.7x ROI

  • Open Rate 47.48%

  • Conversion Rate 2.85%

  • Click Rate 4.74%

“We couldn’t believe the results. With Instant Audiences, we’ve found a new growth engine to drive revenue.” 

- Dean Leibbrandt, Co-Founder

See Instant in action

Discover how Instant can help you generate more revenue, faster.

See Instant in action

Discover how Instant can help you generate more revenue, faster.