Challenge
This Shopify brand is a leading women’s fashion store, passionate about providing affordable, on-trend and inclusive fashion options to ALL women. They would rather stay anonymous as they don’t want their competitors to know about the ‘golden nugget’ of Instant Audiences.
Launching in 2019, they experienced incredible growth and brand awareness. After increasing marketing spend to drive website traffic and sales, they still however faced the challenge of not knowing the contact information of the shoppers that visited their website, and hence, have no ability to re-market these shoppers. As such, they decided to work with Instant to help achieve the below objectives:
Identify their anonymous shoppers to increase their email database
Generate more revenue through Klaviyo abandonment flows
Solution
Going live in just 24 hours after the first demo, this clothing brand utilised the full power of Instant Audiences to help identify anonymous shoppers and turn them into revenue. The process was as follows:
A shopper lands on their website.
Instant knows who these shoppers are through Audiences
Instant gives the email address of these shoppers to the brand to remarket via Klaviyo, converting anonymous shoppers into loyal customers.
“The ROI of Instant Audiences has been nothing short of amazing! I'd recommend it to any Shopify brand looking to amplify their email marketing and capture more abandoned cart revenue.”
- Online Operations Manager
Results
With Instant Audiences, this Shopify brand saw a $180,000 increase in revenue across the first 90 days. On average, Audiences increased their revenue by $2,000 per day!
Keen to find out more? Contact our team here.