Challenge

Wine Direct, is a leading online wine store based in South Australia, and prides itself on offering a diverse selection of high-quality wines at great value. 

After years of building the e-commerce side of their business, the company had identified two issues impacting and blocking revenue growth: 

• Heavily investing in paid media activity with minimal results

• Poor cart conversion rates

Focused on paid media acquisition, Wine Direct hadn’t considered investing any resources into SEO and building up a pipeline of organic traffic.

In addition to this, Wine Direct had a tedious checkout process, resulting in 90% of customers abandoning carts – meaning they were paying for low-intent traffic to site, only for the vast majority to abandon carts. ‍

These issues were a recipe for one thing: revenue loss. 

The Marketing Solution

Wine Direct decided to partner with Megantic, a leading SEO agency that uses technical data to drive organic search for e-commerce.

Off the bat, Megantic identified two ways to help drive high-intent organic traffic:

• Identify high-demand and unique product keywords and build momentum behind these pages

• Test and learn, to inform future marketing strategies

The Checkout Solution

Instant and Wine Direct worked together to minimise the steps at checkout to improve the path to purchase. 

They implemented Instant Checkout to take advantage of not just a one-page checkout, but also a white-labelled approach, with personalisation features for repeat shoppers. 

After 6 months of activity, the results were clear: Megantic and Instant substantially increased revenue for Wine Direct. 

Results

• Total site visitors upwards of 15%+

• 55% increase in lucrative keywords

• +36% increase in revenue

• 50% faster checkout time

• 64% checkout completion rate

“Working with Instant & Megantic completely changed the way we do business. Now we’re driving high-intent traffic to the site and converting at rates we haven’t seen before.”