How Nakie tripled retention revenue and unlocked $230k in 30 days with Instant
How Nakie tripled retention revenue and unlocked $230k in 30 days with Instant
Nakie is a fast-growing Australian outdoor brand, creating hammocks, towels, and adventure gear from 100% recycled materials.
Nakie is a fast-growing Australian outdoor brand, creating hammocks, towels, and adventure gear from 100% recycled materials.
Results
Results
$230k
$230k
$230k
Revenue Uplift
60x
60x
60x
Return on investment
30%
30%
30%
Increase in revenue
“We were getting decent results from Klaviyo, but knew we could be doing more. Instant AI was a no-brainer. It took all the effort out of retention and started performing straight away, we barely had to touch a thing.”
Dean Leibbrandt
Co-Founder
Overview
Overview
Nakie is a fast-growing Australian outdoor brand, creating hammocks, towels, and adventure gear from 100% recycled materials.
Nakie is a fast-growing Australian outdoor brand, creating hammocks, towels, and adventure gear from 100% recycled materials.
Challenge
Challenge
Challenge
After seeing strong results with Instant Audiences and identifying far more of their site traffic, Nakie wanted to apply this same upgrade to their retention email flows. They realised the emails they were sending weren’t sent often enough, or timed well enough, and fixing that would have taken hours of manual work. They needed a way to boost results without the ongoing upkeep.
After seeing strong results with Instant Audiences and identifying far more of their site traffic, Nakie wanted to apply this same upgrade to their retention email flows. They realised the emails they were sending weren’t sent often enough, or timed well enough, and fixing that would have taken hours of manual work. They needed a way to boost results without the ongoing upkeep.
Solution
Solution
Solution
Nakie turned to Instant to take their retention strategy to the next level. In minutes, the platform analysed their store and launched fully branded, personalised email flows tailored to each shopper with no need for manual design, flow setup, or ongoing optimisation. In just minutes, Instant AI:
Nakie turned to Instant to take their retention strategy to the next level. In minutes, the platform analysed their store and launched fully branded, personalised email flows tailored to each shopper with no need for manual design, flow setup, or ongoing optimisation. In just minutes, Instant AI:
Delivered on-brand personalisation at scale: Instantly launched fully branded, hyper-personalised email flows styled to Nakie’s tone and design with no manual setup or ongoing maintenance required.
Sent smarter, better-timed emails automatically: Increased the frequency and precision of retention emails across cart, browse, and collection flows to capture more high-intent shoppers.
Optimised retention without extra work: Ran continuously in the background, adapting in real time to shopper behaviour and driving more conversions with zero added effort from the Nakie team.
Delivered on-brand personalisation at scale: Instantly launched fully branded, hyper-personalised email flows styled to Nakie’s tone and design with no manual setup or ongoing maintenance required.
Sent smarter, better-timed emails automatically: Increased the frequency and precision of retention emails across cart, browse, and collection flows to capture more high-intent shoppers.
Optimised retention without extra work: Ran continuously in the background, adapting in real time to shopper behaviour and driving more conversions with zero added effort from the Nakie team.
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See how Instant can power the same revenue growth for your brand.
See how Instant can power the same revenue growth for your brand.
See how Instant can power the same revenue growth for your brand.
See how Instant can power the same revenue growth for your brand.
Instant products used
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