
Episode 13
How Cuts Survived Every DTC Cycle with COO Sean Christman
How Cuts Survived Every DTC Cycle with COO Sean Christman
How Cuts Survived Every DTC Cycle with COO Sean Christman
Sean Christman has been at Cuts since almost day one, joining after buying one of the brand’s very first Kickstarter t-shirts and eventually becoming COO. In this episode of Beyond the Now, Sean sits down with Liam Millward to break down what it actually takes to survive nearly a decade in ecommerce through every major cycle: the golden age of DTC, iOS 14, the COVID-era, and now the rise of AI.
Sean Christman has been at Cuts since almost day one, joining after buying one of the brand’s very first Kickstarter t-shirts and eventually becoming COO. In this episode of Beyond the Now, Sean sits down with Liam Millward to break down what it actually takes to survive nearly a decade in ecommerce through every major cycle: the golden age of DTC, iOS 14, the COVID-era, and now the rise of AI.

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