Most brands are chasing growth the wrong way. They’re optimizing for quick wins, cheap clicks, and short-term conversions. But when you’re selling a high price point product, that doesn’t work. In this episode, Chelsea Schulz (Former Head of Digital Marketing at Lancer Skincare) breaks down growth strategies that actually work for premium brands.

Most tech accessories are a race to the bottom with cheap materials, copycat products, competing on price. But Nomad Goods took a different approach. In this episode, CEO and Co-Founder Noah Dentzel breaks down how Nomad built a premium brand in a category flooded with cheap alternatives.

Courtney Hawkins has spent 20+ years building and scaling retail at brands like Mejuri, The RealReal, Bath & Body Works, and Gap, and now building her own advisory group, CH Retail Group. Right now, many DTC brands are moving into physical retail. In this episode, we break down what actually makes retail work and why it’s far more complex than just opening stores.

In this episode of Beyond the Now, Liam sits down with Jonathan Shroyer from Linda’s to break down how he scaled a “sleepy” ecommerce business from $2M to $12M in just two years. Jonathan shares how he identified a $6B market opportunity, and how AI became the unlock for rapid growth, driving 25% of revenue through automated, personalized marketing.

Patagonia is one of the most respected brands in the world. But their approach to growth breaks almost every traditional marketing playbook. Angela Clark, Former VP of Digital at Patagonia, joins the podcast to talk about what it actually means to grow a business when your mission is to reduce consumption, not drive it.

Most eCommerce brands don’t fail because of tactics. They fail because they never get clear on who they are. In this episode, the CEO of Blenders breaks down what actually separates brands that scale from those that stall.

Max, CMO at Cuyana, joins Liam to break down how great brands find their edge, why simple surveys beat attribution tools, and what AI really means for marketing today.

Christian Castillo, Head of Marketing at ANTA USA, breaks down how he's launching the world's third largest sportswear brand in a market that's never heard of them.

Scottish-born ecommerce veteran Laura Johansson joins Liam to share her journey from eBay to Moustache Republic and what she's building next.