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Beyond the Now — the Instant podcast

Beyond the Now podcast

Inside the minds behind today’s fastest-growing eCommerce brands

Episode 15

How 32 Degrees Is Using AI to Scale CX Without Losing the Human Touch

Most eCommerce brands treat customer experience like a support function. The best ones use it as an early-warning system for the entire business. In this episode of Beyond the Now, Liam Millward sits down with Jennifer Villalba, Director of Customer Experience at 32 Degrees, to unpack how her team turns customer conversations into better products, faster decisions, and stronger loyalty, while introducing AI without losing the human touch.

Episode 13

How Cuts Survived Every DTC Cycle with COO Sean Christman

Sean Christman has been at Cuts since almost day one, joining after buying one of the brand’s very first Kickstarter t-shirts and eventually becoming COO. In this episode of Beyond the Now, Sean sits down with Liam Millward to break down what it actually takes to survive nearly a decade in ecommerce through every major cycle: the golden age of DTC, iOS 14, the COVID-era, and now the rise of AI.

Episode 12

How Windsor Is Preparing for AI to Change eCommerce

AI is rapidly changing how people discover and shop for products online. In this episode, we sit down with Freya Seeger, Sr. Director of Ecommerce at Windsor Fashions, to discuss how one of the top fashion brands in the U.S. is preparing for the shift toward AI-driven commerce. Freya shares her experience leading ecommerce across Zalando SE, UNITED NUDE, and now Windsor, where she oversees global ecommerce operations and merchandising.

Episode 11

How the #1 Beauty Brand on TikTok Shop Drove Explosive Growth

Most brands are still treating TikTok like a content channel. The best ones are turning it into a revenue engine. In this episode, Liam sits down with Emela Husic, who helped scale goPure into the #1 Beauty Brand on TikTok Shop, to break down exactly how TikTok Shop drove explosive growth.

Episode 10

How Liquid I.V. Went From Unknown to a $1 Billion Brand

How does a brand go from something no one understands… to a $1B category leader? Domonique Brown had a front-row seat. She joined Liquid I.V. as employee #12, when the brand was doing under $20M in revenue. Today, she’s the most tenured employee, having helped scale the company through hypergrowth, acquisition by Unilever, and global expansion. In this episode, we break down what it actually takes to build and scale a category-defining brand.

Episode 9

What High Price Point Brands Get Right About Growth (Most Brands Don’t)

Most brands are chasing growth the wrong way. They’re optimizing for quick wins, cheap clicks, and short-term conversions. But when you’re selling a high price point product, that doesn’t work. In this episode, Chelsea Schulz (Former Head of Digital Marketing at Lancer Skincare) breaks down growth strategies that actually work for premium brands.

Episode 7

Lessons from Mejuri & The RealReal: What Most DTC Brands Get Wrong About Retail

Courtney Hawkins has spent 20+ years building and scaling retail at brands like Mejuri, The RealReal, Bath & Body Works, and Gap, and now building her own advisory group, CH Retail Group. Right now, many DTC brands are moving into physical retail. In this episode, we break down what actually makes retail work and why it’s far more complex than just opening stores.

Episode 6

How This Builder Used AI to Grow a “Sleepy” Business to $12M

In this episode of Beyond the Now, Liam sits down with Jonathan Shroyer from Linda’s to break down how he scaled a “sleepy” ecommerce business from $2M to $12M in just two years. Jonathan shares how he identified a $6B market opportunity, and how AI became the unlock for rapid growth, driving 25% of revenue through automated, personalized marketing.

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