Inside the minds behind today’s fastest-growing eCommerce brands
Episode 18
Reese Witherspoon's name may open the door, but product, storytelling and customer loyalty are what have made Draper James last. Piper Parsley explains how the brand turns a founder's vision into a business customers keep coming back to. In this episode of Beyond the Now, Liam Millward sits down with Piper Parsley, VP of Marketing & eCommerce at Draper James, to unpack what it takes to build a lasting founder-led brand.
Episode 17
Muscle Republic started with Vic Gigliotti cutting the sleeves off T-shirts for a bodybuilding competition. What began as a personal outlet during one of the hardest periods of his life grew into a global activewear brand built around community. In this episode of Beyond the Now, Liam Millward sits down with Vic Gigliotti, Founder of Muscle Republic, to unpack the personal and business journey behind the brand.
Episode 16
Most ecommerce brands optimize for revenue and reported ROAS. Jordan Craig optimizes for profit. In this episode of Beyond the Now, Liam Millward sits down with Rob Varon, VP of Digital at Jordan Craig, to unpack how a fully bootstrapped streetwear brand thinks about incrementality, lifecycle marketing, personalization, and practical AI.
Episode 15
Most eCommerce brands treat customer experience like a support function. The best ones use it as an early-warning system for the entire business. In this episode of Beyond the Now, Liam Millward sits down with Jennifer Villalba, Director of Customer Experience at 32 Degrees, to unpack how her team turns customer conversations into better products, faster decisions, and stronger loyalty, while introducing AI without losing the human touch.
Episode 14
In this episode of Beyond the Now, Louis Monoyudis, Harvard mythology graduate and 5x CMO, sits down with Liam Millward to break down why the brands winning long-term aren't competing on features, price, or even creative. They're competing on belief.
Episode 13
Sean Christman has been at Cuts since almost day one, joining after buying one of the brand’s very first Kickstarter t-shirts and eventually becoming COO. In this episode of Beyond the Now, Sean sits down with Liam Millward to break down what it actually takes to survive nearly a decade in ecommerce through every major cycle: the golden age of DTC, iOS 14, the COVID-era, and now the rise of AI.
Episode 12
AI is rapidly changing how people discover and shop for products online. In this episode, we sit down with Freya Seeger, Sr. Director of Ecommerce at Windsor Fashions, to discuss how one of the top fashion brands in the U.S. is preparing for the shift toward AI-driven commerce. Freya shares her experience leading ecommerce across Zalando SE, UNITED NUDE, and now Windsor, where she oversees global ecommerce operations and merchandising.
Episode 11
Most brands are still treating TikTok like a content channel. The best ones are turning it into a revenue engine. In this episode, Liam sits down with Emela Husic, who helped scale goPure into the #1 Beauty Brand on TikTok Shop, to break down exactly how TikTok Shop drove explosive growth.
Episode 10
How does a brand go from something no one understands… to a $1B category leader? Domonique Brown had a front-row seat. She joined Liquid I.V. as employee #12, when the brand was doing under $20M in revenue. Today, she’s the most tenured employee, having helped scale the company through hypergrowth, acquisition by Unilever, and global expansion. In this episode, we break down what it actually takes to build and scale a category-defining brand.
Episode 9
Most brands are chasing growth the wrong way. They’re optimizing for quick wins, cheap clicks, and short-term conversions. But when you’re selling a high price point product, that doesn’t work. In this episode, Chelsea Schulz (Former Head of Digital Marketing at Lancer Skincare) breaks down growth strategies that actually work for premium brands.
Episode 8
Most tech accessories are a race to the bottom with cheap materials, copycat products, competing on price. But Nomad Goods took a different approach. In this episode, CEO and Co-Founder Noah Dentzel breaks down how Nomad built a premium brand in a category flooded with cheap alternatives.
Episode 7
Courtney Hawkins has spent 20+ years building and scaling retail at brands like Mejuri, The RealReal, Bath & Body Works, and Gap, and now building her own advisory group, CH Retail Group. Right now, many DTC brands are moving into physical retail. In this episode, we break down what actually makes retail work and why it’s far more complex than just opening stores.
Episode 6
In this episode of Beyond the Now, Liam sits down with Jonathan Shroyer from Linda’s to break down how he scaled a “sleepy” ecommerce business from $2M to $12M in just two years. Jonathan shares how he identified a $6B market opportunity, and how AI became the unlock for rapid growth, driving 25% of revenue through automated, personalized marketing.
Episode 5
Patagonia is one of the most respected brands in the world. But their approach to growth breaks almost every traditional marketing playbook. Angela Clark, Former VP of Digital at Patagonia, joins the podcast to talk about what it actually means to grow a business when your mission is to reduce consumption, not drive it.
Episode 4
Most eCommerce brands don’t fail because of tactics. They fail because they never get clear on who they are. In this episode, the CEO of Blenders breaks down what actually separates brands that scale from those that stall.
Episode 3
Max, CMO at Cuyana, joins Liam to break down how great brands find their edge, why simple surveys beat attribution tools, and what AI really means for marketing today.
Episode 2
Christian Castillo, Head of Marketing at ANTA USA, breaks down how he's launching the world's third largest sportswear brand in a market that's never heard of them.
Episode 1
Scottish-born ecommerce veteran Laura Johansson joins Liam to share her journey from eBay to Moustache Republic and what she's building next.
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