How does a brand go from something no one understands… to a $1B category leader? Domonique Brown had a front-row seat. She joined Liquid I.V. as employee #12, when the brand was doing under $20M in revenue. Today, she’s the most tenured employee, having helped scale the company through hypergrowth, acquisition by Unilever, and global expansion. In this episode, we break down what it actually takes to build and scale a category-defining brand.