Episode 7
Lessons from Mejuri & The RealReal: What Most DTC Brands Get Wrong About Retail
Lessons from Mejuri & The RealReal: What Most DTC Brands Get Wrong About Retail
Lessons from Mejuri & The RealReal: What Most DTC Brands Get Wrong About Retail
Courtney Hawkins has spent 20+ years building and scaling retail at brands like Mejuri, The RealReal, Bath & Body Works, and Gap, and now building her own advisory group, CH Retail Group. Right now, many DTC brands are moving into physical retail. In this episode, we break down what actually makes retail work and why it’s far more complex than just opening stores.
Courtney Hawkins has spent 20+ years building and scaling retail at brands like Mejuri, The RealReal, Bath & Body Works, and Gap, and now building her own advisory group, CH Retail Group. Right now, many DTC brands are moving into physical retail. In this episode, we break down what actually makes retail work and why it’s far more complex than just opening stores.
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Episode Takeaways
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