Connect Triple Whale to Instant
Merchants can now connect Triple Whale to Instant! Triple Whale can then credit Instant emails for the orders they drive, including orders placed on a different device or browser.
- Brands that report in Triple Whale saw only a small part of the sales that Instant drives.
- Without a shopper identity, Triple Whale could not join a click on a phone to an order on a computer, or to an order days later.
- *Triple Whale is now available on the Attribution tab of Settings > Integrations.* Merchants connect it with their Triple Whale shop domain and an API key (in Triple Whale: Data > APIs > Generate).
- When a shopper clicks a link in an Instant email and lands on a store that runs the Triple Pixel, Instant now tells Triple Whale who the shopper is. Triple Whale then attributes this Instant visit to the shopper's order, even when the order comes later or from another device or browser.
- Instant visits show in Triple Whale under the source *instantai*, with the flow or campaign as the campaign name. Instant adds one parameter to email links on these stores. UTMs do not change.
- When Instant finds the Triple Pixel on a store that has not connected it, the Integrations page shows "Triple Whale has been detected on your website" with a Connect button. We encourage merchants to connect it.