See every experiment that Labs runs
Merchants can now see each experiment that Labs runs on their emails!
Before, merchants saw only the top subject-line variables. Now they see each test Instant AI runs, and the proof behind each change that Instant AI makes to their emails.
- Labs always tests new ideas on your emails to find what works for your brand. Now you can see each of these tests: go to Instant AI, then Labs.
- *Your lab report: three weekly cards. Locked in shows what Labs learned and applied last week, Live now the tests that run this week, and Scheduled* the tests that start next week.
- *Everything Lab is testing:* a table of every test, with its outcome, surface, variable (such as the subject line or the discount code), status, test window, and lift.
- Filter the table by status (Running, Scheduled, On hold, Concluded), surface, variable, and goal metric, or search by name.
- *A page for each experiment:* click a test to see the idea and why we expect it to work, the emails in the test, the goal metric, and the number of emails sent.
- Version A and version B show side by side, each with a sample email that highlights the change.
- When a test ends, you see the winner, and the lift in revenue per email, open rate, and click rate, for all flows or for one flow.
- "What we changed" and "How we pick a winner" explain each result in plain words.