Winback periods are now adjustable beyond 90 days
Set your winback flow to any number of days, so it matches how often your customers actually buy.
A 90 day winback window is best practice for most stores, and it gets the strongest results across our merchant base. But some categories have much longer natural repurchase cycles, and a 90 day cap meant the flow would reach shoppers well before they were ready to buy again. You can now match the winback period to how your customers actually shop, whether that is four months, six months, or longer.
- Set a winback period to any number of days, not just up to a 90 day maximum
- Extend to 120 days, 180 days, or longer where your buying cycle calls for it
- The 90 day default stays in place, so nothing changes unless you choose to adjust it