How Heapsgood Packaging unlocked $76k in revenue using Instant

Heapsgood Packaging is a mission-driven B2B brand, they focus on helping businesses reduce their environmental footprint without sacrificing durability.

For a specialised B2B supplier like Heapsgood, identifying high-intent business owners is critical. They were already capturing some data, but with an identification rate of only 19.7%, more than 80% of their site traffic was remaining anonymous. But even when visitors were known, follow-up was manual, generic, and too slow to match buyer intent. Without the ability to deliver personalised messaging at scale based on real browsing behaviour, high-value prospects were slipping through the cracks or going cold before sales conversations could begin. Heapsgood needed a way to both identify more high-intent shoppers and instantly act on that intent with AI-driven outreach tailored to their specific needs.

By integrating Instant, Heapsgood Packaging turned their website into a high-precision identification and AI-powered conversion engine. In just 90 days, they achieved:

• Doubled identification rates: Heapsgood Packaging jumped from a 19.7% ID rate to successfully identifying 42.8% of all website visitors. This massive increase in identity resolution meant they were capturing twice as many high-intent leads than before.

• AI-driven engagement at scale: With a much larger pool of identified traffic, Instant AI executed unique follow-ups automatically, sending 16,146 hyper-personalised emails tailored to each visitor’s browsing behaviour, product interest, and buying stage.

• $76k in revenue unlocked: By identifying hidden buyers and engaging them instantly with relevant messaging, Heapsgood unlocked $76k in attributed revenue in 90 days with Instant.