How Fayt the Label scaled their email revenue with Instant Campaigns
How Fayt the Label scaled their email revenue with Instant Campaigns
Fayt The Label is a modern Australian fashion brand dedicated to empowering women through curated collections and unique designs.
Fayt The Label is a modern Australian fashion brand dedicated to empowering women through curated collections and unique designs.
Results
Results
4.5x
4.5x
4.5x
Higher email revenue
$814K generated in 180 days through Instant flows.
46.1x
46.1x
46.1x
Return on Investment
Since launch, showcasing the value of enhanced recovery flows.
Overview
Since switching to Instant, Fayt the Label has generated over $6M AUD in attributed revenue, delivering a 60x+ ROI across 20K+ orders.
In the last 90 days alone, Fayt sent 25 campaigns, generating over $1.5M with a 34%+ average open rate. One of them, April 29: New Arrivals, with the subject line "Stop Scrolling," went out to 170K+ subscribers and generated $75K+ in revenue on its own.
Three specific things changed when Fayt moved to Instant. The way a campaign starts, the way a sequence gets built and the way an audience gets defined. The revenue is what came out the other side once those three things settled into place.
Since switching to Instant, Fayt the Label has generated over $6M AUD in attributed revenue, delivering a 60x+ ROI across 20K+ orders.
In the last 90 days alone, Fayt sent 25 campaigns, generating over $1.5M with a 34%+ average open rate. One of them, April 29: New Arrivals, with the subject line "Stop Scrolling," went out to 170K+ subscribers and generated $75K+ in revenue on its own.
Three specific things changed when Fayt moved to Instant. The way a campaign starts, the way a sequence gets built and the way an audience gets defined. The revenue is what came out the other side once those three things settled into place.
Solution
The thing that surprises Fayt's team most is how little time a campaign takes to build now.
When you hit 'Create Campaign', Instant doesn't show you a template gallery. Instead, it asks one question: "What do you want to achieve today?" Below that are seven intent buttons: launch a new product, announce a restock, plan for a sale, highlight a collection, and so on. You can also choose from a row of suggestions pulled from your store: a recent product, a recent collection, your top seller. You click the intent that matches what you're doing, and Instant starts the campaign for you.
The editor is intentionally simple: There are nine block types: Library, Image, Text, Products, Button, Spacer, Divider, HTML, and Layout. There’s no template marketplace, no add-on store, and no settings panels buried three menus deep. This allows Fayt’s campaigns get built in a single sitting, making it possible for a lean team to ship 25 campaigns in 90 days.
For a brand like Fayt, where the calendar is driven by drops, restocks, and seasonal moments, that compounding speed matters more than almost any other feature.
Fayt’s team are focused on consistently putting the right product in front of the right shopper on the right day, week after week. Instant’s job is to make that the path of least resistance.
The thing that surprises Fayt's team most is how little time a campaign takes to build now.
When you hit 'Create Campaign', Instant doesn't show you a template gallery. Instead, it asks one question: "What do you want to achieve today?" Below that are seven intent buttons: launch a new product, announce a restock, plan for a sale, highlight a collection, and so on. You can also choose from a row of suggestions pulled from your store: a recent product, a recent collection, your top seller. You click the intent that matches what you're doing, and Instant starts the campaign for you.
The editor is intentionally simple: There are nine block types: Library, Image, Text, Products, Button, Spacer, Divider, HTML, and Layout. There’s no template marketplace, no add-on store, and no settings panels buried three menus deep. This allows Fayt’s campaigns get built in a single sitting, making it possible for a lean team to ship 25 campaigns in 90 days.
For a brand like Fayt, where the calendar is driven by drops, restocks, and seasonal moments, that compounding speed matters more than almost any other feature.
Fayt’s team are focused on consistently putting the right product in front of the right shopper on the right day, week after week. Instant’s job is to make that the path of least resistance.
Fayt moves away from Klaviyo and launches with Instant AI
Fayt moves away from Klaviyo and launches with Instant AI
Fayt moves away from Klaviyo and launches with Instant AI
Fayt moves away from Klaviyo and launches with Instant AI
The Fayt team is a huge advocate for multi-step campaigns, allowing them to launch sequences, sale lead-ups, collection drops that need more than one touch to land. These used to be the things that took a full day to plan and another full week to build.
On the Instant dashboard, you start them the same way you'd start a single campaign. You set your goals and Instant drafts the whole sequence in minutes. Each email in your sequence comes pre-built with subject lines, preview, hero copy, product blocks, footer.
By the time Fayt opens the draft, the sequence already reads like something the team would have written themselves, just faster.
The promise of automation in marketing software has been around for over a decade, and most of the time it's meant "we'll send the email for you if you build the entire system first." Instant inverts that.
Segmentation that doesn't require a database course
Most email tools treat segmentation like a query you have to write. Boolean operators, nested groups, custom event properties. Instant treats it like a sentence.
You start with a base audience like All Shoppers or Engaged 90 Days, then narrow it using filter chips. The categories are in plain English: Location, Purchased, Viewed, Added to Cart, Active on Site, Email Activity, Shopify Tag, Subscription, and a few more. Click Email Activity, choose Opened or Clicked, pick a past campaign, set a time window, and you’re done. The filter bar reads back exactly what you built. The shopper list updates live underneath, and a counter at the bottom shows how many people in that segment can receive marketing email.
If you can describe the audience out loud to a colleague, you should be able to build it in the platform in the same words and the same order.
For Fayt, this means the right campaign goes to the right people without anyone having to spend an hour debugging a filter the night before a launch.
Instant's segmentation works closely with Instant's identification technology, which identifies more than half of Fayt's anonymous website visitors. That means every segment Fayt builds draws from a pool significantly larger than what they'd have access to on another platform. A clean segmentation experience, paired with a much larger audience, is how Fayt is able to launch campaigns that do $70K+ on a single send.
The Fayt team is a huge advocate for multi-step campaigns, allowing them to launch sequences, sale lead-ups, collection drops that need more than one touch to land. These used to be the things that took a full day to plan and another full week to build.
On the Instant dashboard, you start them the same way you'd start a single campaign. You set your goals and Instant drafts the whole sequence in minutes. Each email in your sequence comes pre-built with subject lines, preview, hero copy, product blocks, footer.
By the time Fayt opens the draft, the sequence already reads like something the team would have written themselves, just faster.
The promise of automation in marketing software has been around for over a decade, and most of the time it's meant "we'll send the email for you if you build the entire system first." Instant inverts that.
Segmentation that doesn't require a database course
Most email tools treat segmentation like a query you have to write. Boolean operators, nested groups, custom event properties. Instant treats it like a sentence.
You start with a base audience like All Shoppers or Engaged 90 Days, then narrow it using filter chips. The categories are in plain English: Location, Purchased, Viewed, Added to Cart, Active on Site, Email Activity, Shopify Tag, Subscription, and a few more. Click Email Activity, choose Opened or Clicked, pick a past campaign, set a time window, and you’re done. The filter bar reads back exactly what you built. The shopper list updates live underneath, and a counter at the bottom shows how many people in that segment can receive marketing email.
If you can describe the audience out loud to a colleague, you should be able to build it in the platform in the same words and the same order.
For Fayt, this means the right campaign goes to the right people without anyone having to spend an hour debugging a filter the night before a launch.
Instant's segmentation works closely with Instant's identification technology, which identifies more than half of Fayt's anonymous website visitors. That means every segment Fayt builds draws from a pool significantly larger than what they'd have access to on another platform. A clean segmentation experience, paired with a much larger audience, is how Fayt is able to launch campaigns that do $70K+ on a single send.
Delivery rate
Excellent
Emails delivered
Block rate
Bounce rate
Unsubscribe rate
Delivery rate
Excellent
Emails delivered
Block rate
Bounce rate
Unsubscribe
Delivery rate
Excellent
Emails delivered
Block rate
Bounce rate
Unsubscribe rate
Conclusion
Fayt's marketing team isn’t bigger than it was a year ago. It's faster. They start campaigns from a goal instead of a template. The multi-step ones get drafted before they touch them. The segments are built in plain English. And the revenue at a 60x ROI is a direct result of what happens when your retention platform finally stops getting in the way.
Conclusion
Fayt's marketing team isn’t bigger than it was a year ago. It's faster. They start campaigns from a goal instead of a template. The multi-step ones get drafted before they touch them. The segments are built in plain English. And the revenue at a 60x ROI is a direct result of what happens when your retention platform finally stops getting in the way.
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See the full results and learn how leading brands scale with Instant.
See the full results and learn how leading brands scale with Instant.
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