How Runaway The Label Unlocked $170K in Revenue Using Instant Audiences
How Runaway The Label Unlocked $170K in Revenue Using Instant Audiences
Runaway The Label is one of Australia’s leading women’s fashion brands, known for bold, trend-driven styles loved worldwide.
Runaway The Label is one of Australia’s leading women’s fashion brands, known for bold, trend-driven styles loved worldwide.
Results
Results
$170K
$170K
$170K
Revenue Uplift
Boosted directly by improved shopper identification.
14.3x
14.3x
14.3x
Return on Investment
Demonstrating a significant return on investment in just 5 months.
8.6x
8.6x
8.6x
Increase in Identification
A dramatic lift in site visitor recognition.
“We were blown away by how easy Instant was to implement and how quickly we saw results. Being able to identify over 30% of our traffic has made a huge difference in how we run our retention and paid campaigns. It’s been a total game-changer for us.”
Angela Siagian
Creative Manager
Overview
Born in Sydney and worn around the world, Runaway The Label is a leading force in Australian fashion - designing bold, trend-driven styles that empower women to own every moment. With a global following and a strong digital presence, the brand continues to define what it means to dress with confidence, attitude, and individuality.
Born in Sydney and worn around the world, Runaway The Label is a leading force in Australian fashion - designing bold, trend-driven styles that empower women to own every moment. With a global following and a strong digital presence, the brand continues to define what it means to dress with confidence, attitude, and individuality.
Challenge
Despite strong traffic, Runaway The Label could only identify 3.7% of site visitors using Klaviyo. Their cookie-based tracking expired after just a few days, making it hard to re-engage high-intent shoppers or convert returning traffic, leaving valuable revenue on the table.
Despite strong traffic, Runaway The Label could only identify 3.7% of site visitors using Klaviyo. Their cookie-based tracking expired after just a few days, making it hard to re-engage high-intent shoppers or convert returning traffic, leaving valuable revenue on the table.
Solution
Fayt moves away from Klaviyo and launches with Instant AI
Fayt moves away from Klaviyo and launches with Instant AI
Fayt moves away from Klaviyo and launches with Instant AI
Fayt moves away from Klaviyo and launches with Instant AI
The team rolled out Instant Audiences to persistently identify both new and returning shoppers without relying on short-term cookies. Audiences allows shopper ID with no expiration- meaning Runaway The Label are now able to identify shoppers and return shoppers for an unlimited period of time.
Within hours, identification rates soared 8.6x This unlimited identification has given the marketing team a clearer, longer-term view of their customers. As a result, they have been able to hyper-personalise their retargeting campaigns, which has massively boosted their revenue.
The team rolled out Instant Audiences to persistently identify both new and returning shoppers without relying on short-term cookies. Audiences allows shopper ID with no expiration- meaning Runaway The Label are now able to identify shoppers and return shoppers for an unlimited period of time.
Within hours, identification rates soared 8.6x This unlimited identification has given the marketing team a clearer, longer-term view of their customers. As a result, they have been able to hyper-personalise their retargeting campaigns, which has massively boosted their revenue.
Delivery rate
Excellent
Emails delivered
Block rate
Bounce rate
Unsubscribe rate
Delivery rate
Excellent
Emails delivered
Block rate
Bounce rate
Unsubscribe
Delivery rate
Excellent
Emails delivered
Block rate
Bounce rate
Unsubscribe rate
In just five months, Instant Audiences has transformed how Runaway The Label converts traffic by turning previously unreachable site visitors into known customers and driving measurable uplift across their funnel.
In just five months, Instant Audiences has transformed how Runaway The Label converts traffic by turning previously unreachable site visitors into known customers and driving measurable uplift across their funnel.
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See the full results and learn how leading brands scale with Instant.
See the full results and learn how leading brands scale with Instant.
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