How The Collagen Co Generated $10.6M in Incremental Revenue with Instant
How The Collagen Co Generated $10.6M in Incremental Revenue with Instant
The Collagen Co is a premium beauty and wellness brand helping customers support glowing skin, stronger hair, healthier nails, and full-body vitality through great-tasting collagen products.
The Collagen Co is a premium beauty and wellness brand helping customers support glowing skin, stronger hair, healthier nails, and full-body vitality through great-tasting collagen products.
Results
Results
$10.6M
$10.6M
$10.6M
Incremental Revenue
3x
3x
3x
Lift in email revenue
123.9x
123.9x
123.9x
Return on Investment
"Instant has amplified our email marketing strategy. Since we’ve worked with the Instant Team, we’ve continued to see fantastic results in email list growth and increased abandoned cart revenue. We can’t wait to see what’s next!"
Nicole Mitrov
Digital Content Manager
Overview
The Collagen Co has built a powerful brand around daily beauty and wellness rituals, with collagen products designed to be easy to love, easy to use, and easy to make part of a routine.
As the brand scaled, retention became a major opportunity. The Collagen Co already had strong traffic, strong product demand, and a highly engaged audience. The next step was converting more of that attention into revenue through smarter, more personalized email experiences.
The Collagen Co has built a powerful brand around daily beauty and wellness rituals, with collagen products designed to be easy to love, easy to use, and easy to make part of a routine.
As the brand scaled, retention became a major opportunity. The Collagen Co already had strong traffic, strong product demand, and a highly engaged audience. The next step was converting more of that attention into revenue through smarter, more personalized email experiences.
Challenge
The Collagen Co was driving meaningful demand, yet a large share of high-intent shoppers still left the site without converting.
Traditional email flows could only go so far. They relied on fixed timing, generic messaging, and broad segmentation, which limited how well the brand could respond to each shopper’s behavior, product interest, and stage in the buying journey.
For a brand built around personal routines, consistency, and visible results, the retention experience needed to feel more relevant. Shoppers browsing sachets, powders, best sellers, or wellness-focused products needed follow-up that matched what they were actually considering.
The team needed a scalable way to turn more existing traffic into customers without adding manual work or rebuilding their retention strategy from scratch.
The Collagen Co was driving meaningful demand, yet a large share of high-intent shoppers still left the site without converting.
Traditional email flows could only go so far. They relied on fixed timing, generic messaging, and broad segmentation, which limited how well the brand could respond to each shopper’s behavior, product interest, and stage in the buying journey.
For a brand built around personal routines, consistency, and visible results, the retention experience needed to feel more relevant. Shoppers browsing sachets, powders, best sellers, or wellness-focused products needed follow-up that matched what they were actually considering.
The team needed a scalable way to turn more existing traffic into customers without adding manual work or rebuilding their retention strategy from scratch.
Solution
The Collagen Co partnered with Instant to launch a smarter retention engine built around personalization, automation, and conversion.
Instant helped The Collagen Co engage shoppers at the moments that matter most, with email flows that adapt based on behavior, product interest, and purchase intent.
With Instant, The Collagen Co was able to:
Personalize the shopper journey: Deliver more relevant emails based on what each shopper browsed, added to cart, or showed interest in, instead of relying on one-size-fits-all follow-up.
Convert high-intent traffic faster: Reach shoppers across key abandonment moments with timely, conversion-focused messaging designed to bring them back while intent was still high.
Scale retention without extra manual work: Automate more of the email revenue engine while keeping the experience aligned with The Collagen Co’s brand, product education, and customer journey.
Improve performance over time: Use smarter optimization to keep refining what shoppers receive, helping email become a larger and more reliable revenue channel.
The Collagen Co partnered with Instant to launch a smarter retention engine built around personalization, automation, and conversion.
Instant helped The Collagen Co engage shoppers at the moments that matter most, with email flows that adapt based on behavior, product interest, and purchase intent.
With Instant, The Collagen Co was able to:
Personalize the shopper journey: Deliver more relevant emails based on what each shopper browsed, added to cart, or showed interest in, instead of relying on one-size-fits-all follow-up.
Convert high-intent traffic faster: Reach shoppers across key abandonment moments with timely, conversion-focused messaging designed to bring them back while intent was still high.
Scale retention without extra manual work: Automate more of the email revenue engine while keeping the experience aligned with The Collagen Co’s brand, product education, and customer journey.
Improve performance over time: Use smarter optimization to keep refining what shoppers receive, helping email become a larger and more reliable revenue channel.
Fayt moves away from Klaviyo and launches with Instant AI
Fayt moves away from Klaviyo and launches with Instant AI
Fayt moves away from Klaviyo and launches with Instant AI
Fayt moves away from Klaviyo and launches with Instant AI
Impact
Instant became a major driver of revenue growth for The Collagen Co.
By making retention more personalized and more responsive to shopper behavior, The Collagen Co generated $10.6M in incremental revenue, achieved a 123.9x return on investment, and drove a 3x lift in email revenue.
The results show what happens when a high-demand brand turns existing traffic into a more intelligent, automated revenue engine. Today, The Collagen Co has a stronger foundation for converting shoppers, increasing email revenue, and scaling retention without adding unnecessary complexity.
Impact
Instant became a major driver of revenue growth for The Collagen Co.
By making retention more personalized and more responsive to shopper behavior, The Collagen Co generated $10.6M in incremental revenue, achieved a 123.9x return on investment, and drove a 3x lift in email revenue.
The results show what happens when a high-demand brand turns existing traffic into a more intelligent, automated revenue engine. Today, The Collagen Co has a stronger foundation for converting shoppers, increasing email revenue, and scaling retention without adding unnecessary complexity.
Delivery rate
Excellent
Emails delivered
Block rate
Bounce rate
Unsubscribe rate
Delivery rate
Excellent
Emails delivered
Block rate
Bounce rate
Unsubscribe
Delivery rate
Excellent
Emails delivered
Block rate
Bounce rate
Unsubscribe rate
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See the full results and learn how leading brands scale with Instant.
See the full results and learn how leading brands scale with Instant.
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