How Unique Vintage Drove $566k+ in Incremental Revenue with Instant

Known for bold prints, retro silhouettes, and inclusive sizing, Unique Vintage celebrates timeless fashion for all bodies. With a devoted customer base and a strong online presence, the brand stands out by blending vintage glamour with a modern, empowered twist: offering statement pieces designed to turn heads and spark joy.

Unique Vintage had already built a strong retention foundation, but like many growing ecommerce brands, performance from traditional approaches began to plateau.

Despite ongoing investment in retention, the team faced several challenges:

• Existing retention tools were no longer delivering a strong performance lift

• Testing and optimization required significant manual effort, including building campaigns, subject lines, and variations

• Limited ability to scale shopper personalization efficiently

• A lean team with limited bandwidth to continuously test and iterate

Many tools required heavy lifting to see results, making it difficult to move quickly or consistently improve performance.

The team needed a solution that could both improve performance and reduce operational burden, while enabling more advanced personalization and testing.

Unique Vintage partnered with Instant to modernize its retention strategy with AI-driven personalization and automation.

• Low-lift implementation and fast time to value
  Instant was quick to deploy, with minimal internal resources required, allowing the team to test and validate impact immediately.

• AI-powered testing and optimization
  Instant AI enabled continuous experimentation across subject lines, product recommendations, and messaging, without requiring manual campaign setup.

• Improved personalization at scale
  The platform delivered more tailored experiences based on customer behavior, helping increase engagement and conversion rates.

• High incremental revenue impact
  The team was able to quickly see attribute incremental revenue, making it easy to evaluate performance and scale what worked.

With Instant, Unique Vintage unlocked a more scalable and effective approach to retention.

The team saw immediate incremental revenue upon launch, with continued performance improvements over time as AI-driven testing and personalization expanded.

Key outcomes included:

• Growth in revenue driven by retention flows

• Increased email click-through and conversion rates

• Individualized shopper experiences driven by continuous AI optimization

• Higher efficiency, with less manual campaign work required from their team

With Instant, Unique Vintage unlocked a more efficient, AI-driven approach to retention, converting more high-intent shoppers and driving consistent revenue growth without added operational effort.