How Unique Vintage Drove $566K+ in Incremental Revenue with Instant
How Unique Vintage Drove $566K+ in Incremental Revenue with Instant
Unique Vintage is a California-based fashion brand bringing vintage styles into the modern era.
Unique Vintage is a California-based fashion brand bringing vintage styles into the modern era.
Results
Results
566K
566K
566K
Incremental Revenue
44.5x
44.5x
44.5x
Return on Investment
“When you’re working with a lean team, you need revenue drivers that are simple, measurable, and low-lift. The ROI was instant when we went live, and we were able to see incremental revenue immediately.”
Rita Zahir
VP of Marketing & Ecommerce, Unique Vintage
Overview
Known for bold prints, retro silhouettes, and inclusive sizing, Unique Vintage celebrates timeless fashion for all bodies. With a devoted customer base and a strong online presence, the brand stands out by blending vintage glamour with a modern, empowered twist: offering statement pieces designed to turn heads and spark joy.
Known for bold prints, retro silhouettes, and inclusive sizing, Unique Vintage celebrates timeless fashion for all bodies. With a devoted customer base and a strong online presence, the brand stands out by blending vintage glamour with a modern, empowered twist: offering statement pieces designed to turn heads and spark joy.
Challenge
Unique Vintage had already built a strong retention foundation, but like many growing ecommerce brands, performance from traditional approaches began to plateau.
Despite ongoing investment in retention, the team faced several challenges:
Existing retention tools were no longer delivering a strong performance lift
Testing and optimization required significant manual effort, including building campaigns, subject lines, and variations
Limited ability to scale shopper personalization efficiently
A lean team with limited bandwidth to continuously test and iterate
Many tools required heavy lifting to see results, making it difficult to move quickly or consistently improve performance.
The team needed a solution that could both improve performance and reduce operational burden, while enabling more advanced personalization and testing.
Unique Vintage had already built a strong retention foundation, but like many growing ecommerce brands, performance from traditional approaches began to plateau.
Despite ongoing investment in retention, the team faced several challenges:
Existing retention tools were no longer delivering a strong performance lift
Testing and optimization required significant manual effort, including building campaigns, subject lines, and variations
Limited ability to scale shopper personalization efficiently
A lean team with limited bandwidth to continuously test and iterate
Many tools required heavy lifting to see results, making it difficult to move quickly or consistently improve performance.
The team needed a solution that could both improve performance and reduce operational burden, while enabling more advanced personalization and testing.
Solution
Unique Vintage partnered with Instant to modernize its retention strategy with AI-driven personalization and automation.
Low-lift implementation and fast time to value
Instant was quick to deploy, with minimal internal resources required, allowing the team to test and validate impact immediately.AI-powered testing and optimization
Instant AI enabled continuous experimentation across subject lines, product recommendations, and messaging, without requiring manual campaign setup.Improved personalization at scale
The platform delivered more tailored experiences based on customer behavior, helping increase engagement and conversion rates.High incremental revenue impact
The team was able to quickly see attribute incremental revenue, making it easy to evaluate performance and scale what worked.
Unique Vintage partnered with Instant to modernize its retention strategy with AI-driven personalization and automation.
Low-lift implementation and fast time to value
Instant was quick to deploy, with minimal internal resources required, allowing the team to test and validate impact immediately.AI-powered testing and optimization
Instant AI enabled continuous experimentation across subject lines, product recommendations, and messaging, without requiring manual campaign setup.Improved personalization at scale
The platform delivered more tailored experiences based on customer behavior, helping increase engagement and conversion rates.High incremental revenue impact
The team was able to quickly see attribute incremental revenue, making it easy to evaluate performance and scale what worked.
Fayt moves away from Klaviyo and launches with Instant AI
Fayt moves away from Klaviyo and launches with Instant AI
Fayt moves away from Klaviyo and launches with Instant AI
Fayt moves away from Klaviyo and launches with Instant AI
Impact
With Instant, Unique Vintage unlocked a more scalable and effective approach to retention.
The team saw immediate incremental revenue upon launch, with continued performance improvements over time as AI-driven testing and personalization expanded.
Key outcomes included:
Growth in revenue driven by retention flows
Increased email click-through and conversion rates
Individualized shopper experiences driven by continuous AI optimization
Higher efficiency, with less manual campaign work required from their team
With Instant, Unique Vintage unlocked a more efficient, AI-driven approach to retention, converting more high-intent shoppers and driving consistent revenue growth without added operational effort.
Impact
With Instant, Unique Vintage unlocked a more scalable and effective approach to retention.
The team saw immediate incremental revenue upon launch, with continued performance improvements over time as AI-driven testing and personalization expanded.
Key outcomes included:
Growth in revenue driven by retention flows
Increased email click-through and conversion rates
Individualized shopper experiences driven by continuous AI optimization
Higher efficiency, with less manual campaign work required from their team
With Instant, Unique Vintage unlocked a more efficient, AI-driven approach to retention, converting more high-intent shoppers and driving consistent revenue growth without added operational effort.
Delivery rate
Excellent
Emails delivered
Block rate
Bounce rate
Unsubscribe rate
Delivery rate
Excellent
Emails delivered
Block rate
Bounce rate
Unsubscribe
Delivery rate
Excellent
Emails delivered
Block rate
Bounce rate
Unsubscribe rate
Download the full case study
Download the full case study
Download the full case study
Download the full case study
Download the full case study
See the full results and learn how leading brands scale with Instant.
See the full results and learn how leading brands scale with Instant.
Other case studies we think you’ll like
Other case studies we think you’ll like
Other case studies we think you’ll like
