How Tara Treasures captured $110k in just 90 days with Instant
How Tara Treasures captured $110k in just 90 days with Instant
Tara Treasures is a beloved Australian kids brand specialising in beautifully handcrafted, ethically made felt toys.
Tara Treasures is a beloved Australian kids brand specialising in beautifully handcrafted, ethically made felt toys.
Results
Results
$110k
$110k
$110k
Incremental revenue
75x
75x
75x
Return on investment
"As a purpose-driven Australian brand, Tara Treasures has always focused on creating beautifully handcrafted, Fair Trade felt toys that spark imagination and meaningful play. While we were attracting strong traffic from conscious parents and early childhood educators, we knew we were leaving significant revenue on the table. The challenge was clear: many customers browse multiple play themes and products before making a decision. Like most eCommerce brands, a large portion of our high-intent visitors were anonymous. We needed a smarter, more sophisticated way to recognise these shoppers and engage them with personalised, relevant messaging. Integrating Instant has completely transformed our customer retention rate."
Jooli Chan
Business Owner & Creative Director
Overview
Designed in Melbourne and brought to life by women artisans in Nepal, their Fair Trade certified products, ranging from whimsical finger puppets to intricate play mats, are designed to spark imagination, sensory play, and sustainable learning.
Designed in Melbourne and brought to life by women artisans in Nepal, their Fair Trade certified products, ranging from whimsical finger puppets to intricate play mats, are designed to spark imagination, sensory play, and sustainable learning.
Challenge
As a highly visual and mission-driven B2C brand, Tara Treasures attracts a massive audience of conscious parents, educators, and gift-givers. However, the customer journey for educational toys often involves multiple visits. Parents browse various play themes, compare items, and then bounce before completing a purchase. With a large portion of this high-intent traffic remaining completely anonymous, Tara Treasures was missing out on crucial opportunities to re-engage them. Furthermore, the standard, one-size-fits-all email flows they had in place weren't effectively converting the traffic they did capture. They needed a sophisticated way to recognise these hidden shoppers and instantly trigger highly personalized, automated email journeys based on the exact toys they were browsing.
As a highly visual and mission-driven B2C brand, Tara Treasures attracts a massive audience of conscious parents, educators, and gift-givers. However, the customer journey for educational toys often involves multiple visits. Parents browse various play themes, compare items, and then bounce before completing a purchase. With a large portion of this high-intent traffic remaining completely anonymous, Tara Treasures was missing out on crucial opportunities to re-engage them. Furthermore, the standard, one-size-fits-all email flows they had in place weren't effectively converting the traffic they did capture. They needed a sophisticated way to recognise these hidden shoppers and instantly trigger highly personalized, automated email journeys based on the exact toys they were browsing.
Solution
By integrating Instant into their eCommerce tech stack, Tara Treasures completely revolutionised their retention strategy, turning passive browsers into loyal customers. While they utilised both Instant Audiences and Instant AI, it was the powerful automation of Instant AI that drove a large portion of their new revenue. In just 90 days, they were able to:
By integrating Instant into their eCommerce tech stack, Tara Treasures completely revolutionised their retention strategy, turning passive browsers into loyal customers. While they utilised both Instant Audiences and Instant AI, it was the powerful automation of Instant AI that drove a large portion of their new revenue. In just 90 days, they were able to:
Capture hidden traffic: Instant successfully identified 35.5% of Tara Treasures’ website visitors, resolving the identities of thousands of parents who would have otherwise left the site anonymously.
Power AI-driven engagement at scale: With this influx of newly identified traffic, Instant AI went to work automatically. It executed hyper-personalised, perfectly timed follow-ups, sending out 39,031 tailored emails directly mapped to each visitor’s specific browsing behavior.
Unlock $110k in revenue and a 75x ROI: By effortlessly capturing lost leads and engaging them with Instant AI's automated, relevant messaging, Tara Treasures unlocked $110k in attributed revenue, yielding an incredible 75x return on investment.
Capture hidden traffic: Instant successfully identified 35.5% of Tara Treasures’ website visitors, resolving the identities of thousands of parents who would have otherwise left the site anonymously.
Power AI-driven engagement at scale: With this influx of newly identified traffic, Instant AI went to work automatically. It executed hyper-personalised, perfectly timed follow-ups, sending out 39,031 tailored emails directly mapped to each visitor’s specific browsing behavior.
Unlock $110k in revenue and a 75x ROI: By effortlessly capturing lost leads and engaging them with Instant AI's automated, relevant messaging, Tara Treasures unlocked $110k in attributed revenue, yielding an incredible 75x return on investment.
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See the full results and learn how leading brands scale with Instant.
See the full results and learn how leading brands scale with Instant.
Instant products used
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