How VRG GRL Achieved 25.1x ROI with Instant Audiences

Since its founding in 2008, VRG GRL has been a pioneer in empowering women to express themselves through style. By combining creativity and color, the brand delivers unique, high-quality clothing designed to inspire confidence and individuality.

VRG GRL faced challenges in re-engaging visitors who browsed their website but left without completing a purchase. The brand sought a solution to recover lost sales and maintain steady growth by identifying and reconnecting with potential customers.

VRG GRL implemented Instant Audiences to:

• Identify and reconnect with shoppers: Capture opted-in visitors to ensure ongoing engagement beyond cookie-based limitations.

• Enhance abandonment flows: Generate 29,687 additional abandonment triggers to Klaviyo, driving personalized recovery campaigns.

• Recover lost revenue: Use timely and relevant reminders to bring shoppers back to their carts and complete purchases.

With Instant Audiences, VRG GRL has strengthened its ability to re-engage shoppers and recover lost revenue. By optimizing their recovery strategies, VRG GRL continues to empower women to express their unique style and confidence through fashion.