How Culprit Underwear Achieved 32x ROI with Instant AI
How Culprit Underwear Achieved 32x ROI with Instant AI
How Culprit Underwear Achieved 32x ROI with Instant AI
How Culprit Underwear Achieved 32x ROI with Instant AI
How Culprit Underwear Achieved 32x ROI with Instant AI
Culprit Underwear is a US brand redefining comfort with ultra-soft, eco-friendly underwear and bold, community-driven branding.
Culprit Underwear is a US brand redefining comfort with ultra-soft, eco-friendly underwear and bold, community-driven branding.
Culprit Underwear is a US brand redefining comfort with ultra-soft, eco-friendly underwear and bold, community-driven branding.
Culprit Underwear is a US brand redefining comfort with ultra-soft, eco-friendly underwear and bold, community-driven branding.
Culprit Underwear is a US brand redefining comfort with ultra-soft, eco-friendly underwear and bold, community-driven branding.
$20K
$20K
$20K
$20K
Revenue Uplift
Revenue Uplift
Revenue Uplift
Revenue Uplift
Revenue Uplift
32x
Return on Investment
Return on Investment
Return on Investment
Return on Investment
Return on Investment
5.8x
Increase in Conversion
Increase in Conversion
Increase in Conversion
Increase in Conversion
Increase in Conversion
Overview
Overview
Overview
Overview
Overview
Culprit Underwear is a US-based ecommerce brand known for its ultra-soft, eco-friendly underwear. With bold branding and a loyal community, they’re redefining comfort for the modern customer.
Culprit Underwear is a US-based ecommerce brand known for its ultra-soft, eco-friendly underwear. With bold branding and a loyal community, they’re redefining comfort for the modern customer.
Culprit Underwear is a US-based ecommerce brand known for its ultra-soft, eco-friendly underwear. With bold branding and a loyal community, they’re redefining comfort for the modern customer.
Culprit Underwear is a US-based ecommerce brand known for its ultra-soft, eco-friendly underwear. With bold branding and a loyal community, they’re redefining comfort for the modern customer.
Challenge
Challenge
Challenge
Challenge
Challenge
With a small marketing team, Culprit had been using templated flows and segmentation in their retention email strategy. But results were inconsistent.
Campaigns took too much time to manage and lacked the personalisation and timing needed to drive real conversions. They needed something smarter, faster, and more effective, without adding to their workload.
With a small marketing team, Culprit had been using templated flows and segmentation in their retention email strategy. But results were inconsistent.
Campaigns took too much time to manage and lacked the personalisation and timing needed to drive real conversions. They needed something smarter, faster, and more effective, without adding to their workload.
With a small marketing team, Culprit had been using templated flows and segmentation in their retention email strategy. But results were inconsistent.
Campaigns took too much time to manage and lacked the personalisation and timing needed to drive real conversions. They needed something smarter, faster, and more effective, without adding to their workload.
With a small marketing team, Culprit had been using templated flows and segmentation in their retention email strategy. But results were inconsistent.
Campaigns took too much time to manage and lacked the personalisation and timing needed to drive real conversions. They needed something smarter, faster, and more effective, without adding to their workload.
Solution
Solution
Solution
Solution
Solution
Culprit turned to Instant AI to take their retention strategy to the next level. Instead of relying on generic templates, Instant AI created dynamic flows tailored to each shopper. It factored in real-time site activity, shopper behaviour, and the moments customers were most likely to engage.
Culprit turned to Instant AI to take their retention strategy to the next level. Instead of relying on generic templates, Instant AI created dynamic flows tailored to each shopper. It factored in real-time site activity, shopper behaviour, and the moments customers were most likely to engage.
Culprit turned to Instant AI to take their retention strategy to the next level. Instead of relying on generic templates, Instant AI created dynamic flows tailored to each shopper. It factored in real-time site activity, shopper behaviour, and the moments customers were most likely to engage.
Culprit turned to Instant AI to take their retention strategy to the next level. Instead of relying on generic templates, Instant AI created dynamic flows tailored to each shopper. It factored in real-time site activity, shopper behaviour, and the moments customers were most likely to engage.
There was no need to build or schedule anything manually. Culprit was up and running in a day and saw their first conversion within hours.
There was no need to build or schedule anything manually. Culprit was up and running in a day and saw their first conversion within hours.
There was no need to build or schedule anything manually. Culprit was up and running in a day and saw their first conversion within hours.
There was no need to build or schedule anything manually. Culprit was up and running in a day and saw their first conversion within hours.
While the team still runs other flows and hand-crafted campaigns, Instant AI now powers a major part of their abandonment strategy. It’s taken a significant chunk of the manual lift off their plate, and it’s driving stronger performance where it matters most.
While the team still runs other flows and hand-crafted campaigns, Instant AI now powers a major part of their abandonment strategy. It’s taken a significant chunk of the manual lift off their plate, and it’s driving stronger performance where it matters most.
For their lean team, it’s been a major unlock, delivering better performance with a fraction of the effort.
Results
Results
Results
Results
Results
$20K
$20K
$20K
$20K
$20K
Revenue Uplift
Revenue Uplift
Revenue Uplift
Revenue Uplift
Revenue Uplift
In just 30 days, Instant AI gave a massive boost to abandonment revenue.
In just 30 days, Instant AI gave a massive boost to abandonment revenue.
In just 30 days, Instant AI gave a massive boost to abandonment revenue.
In just 30 days, Instant AI gave a massive boost to abandonment revenue.
32x
32x
32x
32x
32x
Return on Investment
Return on Investment
Return on Investment
Return on Investment
Return on Investment
Their AI-powered flows delivered a massive uplift in efficiency and revenue.
Their AI-powered flows delivered a massive uplift in efficiency and revenue.
Their AI-powered flows delivered a massive uplift in efficiency and revenue.
Their AI-powered flows delivered a massive uplift in efficiency and revenue.
5.8x
5.8x
5.8x
5.8x
5.8x
Increase in Conversion
Increase in Conversion
Increase in Conversion
Increase in Conversion
Increase in Conversion
Culprit saw a huge lift in returning customer orders compared to their old flows.
Culprit saw a huge lift in returning customer orders compared to their old flows.
Culprit saw a huge lift in returning customer orders compared to their old flows.
Culprit saw a huge lift in returning customer orders compared to their old flows.
By replacing rigid, underperforming abandonment flows with a smarter, always-on solution, Culprit unlocked better performance, without adding to the workload.
“Instant AI has taken a big chunk of work off our plate. It’s completely transformed our abandonment strategy and is performing far better than anything we had before—without the constant upkeep.”
Jonathan Berisford, Director of Retention at Culprit Underwear
By replacing rigid, underperforming abandonment flows with a smarter, always-on solution, Culprit unlocked better performance, without adding to the workload.
“Instant AI has taken a big chunk of work off our plate. It’s completely transformed our abandonment strategy and is performing far better than anything we had before—without the constant upkeep.”
Jonathan Berisford, Director of Retention at Culprit Underwear
By replacing rigid, underperforming abandonment flows with a smarter, always-on solution, Culprit unlocked better performance, without adding to the workload.
“Instant AI has taken a big chunk of work off our plate. It’s completely transformed our abandonment strategy and is performing far better than anything we had before—without the constant upkeep.”
Jonathan Berisford, Director of Retention at Culprit Underwear
By replacing rigid, underperforming abandonment flows with a smarter, always-on solution, Culprit unlocked better performance, without adding to the workload.
“Instant AI has taken a big chunk of work off our plate. It’s completely transformed our abandonment strategy and is performing far better than anything we had before—without the constant upkeep.”
Jonathan Berisford, Director of Retention at Culprit Underwear
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