How ettitude scaled retention marketing at a 69x ROI with Instant
How ettitude scaled retention marketing at a 69x ROI with Instant
ettitude is a sustainable home brand creating elevated bedding and bath essentials from CleanBamboo®, where refined comfort meets responsible design.
ettitude is a sustainable home brand creating elevated bedding and bath essentials from CleanBamboo®, where refined comfort meets responsible design.
Results
Results
39%
39%
39%
Incremental Lift
166K
166K
166K
Incremental Revenue
69x
69x
69x
Return on Investment
“We didn’t need a full rebuild, we just needed smarter retention. Instant AI helped us turn on personalized flows quickly and start capturing demand we were missing. The ROI was *extremely* impressive, but what stood out most was how naturally it fit into the ettitude experience.”
Brianna Garriott
Director of Marketing
Overview
Overview
ettitude is a sustainable home and lifestyle brand reimagining everyday essentials through the lens of comfort, wellness, and responsible design. Best known for its premium bedding, bath, and sleep collections, ettitude uses CleanBamboo®, its proprietary fabric crafted from 100% organic bamboo, to deliver exceptional softness with a lighter environmental footprint. Designed for modern living and sold direct-to-consumer, the brand pairs refined comfort with transparent, ethical production—proving luxury and sustainability can exist in harmony.
ettitude is a sustainable home and lifestyle brand reimagining everyday essentials through the lens of comfort, wellness, and responsible design. Best known for its premium bedding, bath, and sleep collections, ettitude uses CleanBamboo®, its proprietary fabric crafted from 100% organic bamboo, to deliver exceptional softness with a lighter environmental footprint. Designed for modern living and sold direct-to-consumer, the brand pairs refined comfort with transparent, ethical production—proving luxury and sustainability can exist in harmony.
Challenge
Challenge
Challenge
ettitude had built a strong, mission-driven brand with steady demand, but its retention engine wasn’t keeping pace. Abandonment flows relied on static, one-size-fits-all touchpoints rather than adaptive, AI-driven experiences. Without the capacity to re-architect lifecycle strategy from the ground up, high-intent shoppers were leaving without timely, personalized follow-up aligned to ettitude’s premium positioning—leaving repeatable revenue and long-term customer value untapped.
ettitude had built a strong, mission-driven brand with steady demand, but its retention engine wasn’t keeping pace. Abandonment flows relied on static, one-size-fits-all touchpoints rather than adaptive, AI-driven experiences. Without the capacity to re-architect lifecycle strategy from the ground up, high-intent shoppers were leaving without timely, personalized follow-up aligned to ettitude’s premium positioning—leaving repeatable revenue and long-term customer value untapped.
Solution
Solution
Solution
To close the gap, ettitude partnered with Instant to launch a faster, more modern approach to email retention. With Instant AI, the team implemented personalized abandonment flows that reflected ettitude’s refined look and sustainability-led values from day one. ettitude was able to:
Launch elevated, brand-aligned messaging automatically: Personalize emails at scale while maintaining a minimalist aesthetic consistent with the ettitude experience.
Engage shoppers at critical decision points: Reach checkout, cart, and browse abandoners with timely, conversion-focused messages throughout the shopping journey.
Recover demand that would have otherwise been lost: Identify and re-engage opted-in, high-intent visitors beyond cookie-based tracking to drive incremental revenue.
To close the gap, ettitude partnered with Instant to launch a faster, more modern approach to email retention. With Instant AI, the team implemented personalized abandonment flows that reflected ettitude’s refined look and sustainability-led values from day one. ettitude was able to:
Launch elevated, brand-aligned messaging automatically: Personalize emails at scale while maintaining a minimalist aesthetic consistent with the ettitude experience.
Engage shoppers at critical decision points: Reach checkout, cart, and browse abandoners with timely, conversion-focused messages throughout the shopping journey.
Recover demand that would have otherwise been lost: Identify and re-engage opted-in, high-intent visitors beyond cookie-based tracking to drive incremental revenue.
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See the full results and learn how leading brands scale with Instant.
See the full results and learn how leading brands scale with Instant.
See the full results and learn how leading brands scale with Instant.
See the full results and learn how leading brands scale with Instant.
Instant products used
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