How Mercha Grew Retention Revenue 13× in 30 Days With Instant AI + Audiences
How Mercha Grew Retention Revenue 13× in 30 Days With Instant AI + Audiences
How Mercha Grew Retention Revenue 13× in 30 Days With Instant AI + Audiences
How Mercha Grew Retention Revenue 13× in 30 Days With Instant AI + Audiences
How Mercha Grew Retention Revenue 13× in 30 Days With Instant AI + Audiences
Mercha is one of Australia’s leading B2B e-commerce platforms for fast, high-quality company branded merch.
Mercha is one of Australia’s leading B2B e-commerce platforms for fast, high-quality company branded merch.
Mercha is one of Australia’s leading B2B e-commerce platforms for fast, high-quality company branded merch.
Mercha is one of Australia’s leading B2B e-commerce platforms for fast, high-quality company branded merch.
Mercha is one of Australia’s leading B2B e-commerce platforms for fast, high-quality company branded merch.
+
+
+
+
12.7%
12.7%
12.7%
12.7%
Incremental Revenue
Incremental Revenue
Incremental Revenue
Incremental Revenue
Incremental Revenue
17x
Identification Rate
Identification Rate
Identification Rate
Identification Rate
Identification Rate
37.1x
Return on Investment
Return on Investment
Return on Investment
Return on Investment
Return on Investment
Overview
Overview
Overview
Overview
Overview
Founded in Brisbane, Mercha is a B2B e-commerce platform that makes it easy for companies to create and order high-quality company branded merchandise online. Recognised as one of Australia’s fastest-growing businesses and recently ranked #48 in AFR’s Top 100 Startups of 2024, Mercha is redefining how businesses brand themselves through merch—quickly, creatively, and at scale.
Founded in Brisbane, Mercha is a B2B e-commerce platform that makes it easy for companies to create and order high-quality company branded merchandise online. Recognised as one of Australia’s fastest-growing businesses and recently ranked #48 in AFR’s Top 100 Startups of 2024, Mercha is redefining how businesses brand themselves through merch—quickly, creatively, and at scale.
Founded in Brisbane, Mercha is a B2B e-commerce platform that makes it easy for companies to create and order high-quality company branded merchandise online. Recognised as one of Australia’s fastest-growing businesses and recently ranked #48 in AFR’s Top 100 Startups of 2024, Mercha is redefining how businesses brand themselves through merch—quickly, creatively, and at scale.
Founded in Brisbane, Mercha is a B2B e-commerce platform that makes it easy for companies to create and order high-quality company branded merchandise online. Recognised as one of Australia’s fastest-growing businesses and recently ranked #48 in AFR’s Top 100 Startups of 2024, Mercha is redefining how businesses brand themselves through merch—quickly, creatively, and at scale.
Challenge
Challenge
Challenge
Challenge
Challenge
Mercha’s retention marketing efforts weren’t delivering. Despite strong traffic and a high AOV, they were only identifying 1% of site visitors—using short-lived cookies that expired within seven days. This made it nearly impossible to re-engage high-intent shoppers or drive repeat sales.
As a B2B brand, Mercha wasn’t sure that Instant’s retention suite was the right fit - but implemented it and quickly saw standout results.
At the same time, their Klaviyo-powered email flows weren’t converting. While welcome emails were performing, core abandonment journeys—like browse, cart, and checkout—were contributing to 0% of total site revenue.
Mercha’s retention marketing efforts weren’t delivering. Despite strong traffic and a high AOV, they were only identifying 1% of site visitors—using short-lived cookies that expired within seven days. This made it nearly impossible to re-engage high-intent shoppers or drive repeat sales.
As a B2B brand, Mercha wasn’t sure that Instant’s retention suite was the right fit - but implemented it and quickly saw standout results.
At the same time, their Klaviyo-powered email flows weren’t converting. While welcome emails were performing, core abandonment journeys—like browse, cart, and checkout—were contributing to 0% of total site revenue.
Mercha’s retention marketing efforts weren’t delivering. Despite strong traffic and a high AOV, they were only identifying 1% of site visitors—using short-lived cookies that expired within seven days. This made it nearly impossible to re-engage high-intent shoppers or drive repeat sales.
As a B2B brand, Mercha wasn’t sure that Instant’s retention suite was the right fit - but implemented it and quickly saw standout results.
At the same time, their Klaviyo-powered email flows weren’t converting. While welcome emails were performing, core abandonment journeys—like browse, cart, and checkout—were contributing to 0% of total site revenue.
Mercha’s retention marketing efforts weren’t delivering. Despite strong traffic and a high AOV, they were only identifying 1% of site visitors—using short-lived cookies that expired within seven days. This made it nearly impossible to re-engage high-intent shoppers or drive repeat sales.
As a B2B brand, Mercha wasn’t sure that Instant’s retention suite was the right fit - but implemented it and quickly saw standout results.
At the same time, their Klaviyo-powered email flows weren’t converting. While welcome emails were performing, core abandonment journeys—like browse, cart, and checkout—were contributing to 0% of total site revenue.
Solution
Solution
Solution
Solution
Solution
To unlock more revenue from Mercha’s existing traffic, Instant rolled out Instant AI and Audiences together as a complete retention solution.
To unlock more revenue from Mercha’s existing traffic, Instant rolled out Instant AI and Audiences together as a complete retention solution.
To unlock more revenue from Mercha’s existing traffic, Instant rolled out Instant AI and Audiences together as a complete retention solution.
To unlock more revenue from Mercha’s existing traffic, Instant rolled out Instant AI and Audiences together as a complete retention solution.
Instant AI was deployed to overhaul their email retention strategy—moving from one flow to three, all fully automated and hyper-personalised at scale using real customer data to send 34x more emails.
Instant AI was deployed to overhaul their email retention strategy—moving from one flow to three, all fully automated and hyper-personalised at scale using real customer data to send 34x more emails.
Instant AI was deployed to overhaul their email retention strategy—moving from one flow to three, all fully automated and hyper-personalised at scale using real customer data to send 34x more emails.
Instant AI was deployed to overhaul their email retention strategy—moving from one flow to three, all fully automated and hyper-personalised at scale using real customer data to send 34x more emails.
At the same time, Instant Audiences was implemented to drastically increase identification rates, allowing Mercha to retarget customers and previously anonymous high-intent site visitors with no expiration.
At the same time, Instant Audiences was implemented to drastically increase identification rates, allowing Mercha to retarget customers and previously anonymous high-intent site visitors with no expiration.
At the same time, Instant Audiences was implemented to drastically increase identification rates, allowing Mercha to retarget customers and previously anonymous high-intent site visitors with no expiration.
At the same time, Instant Audiences was implemented to drastically increase identification rates, allowing Mercha to retarget customers and previously anonymous high-intent site visitors with no expiration.
Together, Instant AI and Audiences created a retention engine that finally converted the high-value buyers Mercha was attracting.
Results
Results
Results
Results
Results
+
+
+
+
+
12.7%
12.7%
12.7%
12.7%
12.7%
Incremental Revenue
Incremental Revenue
Incremental Revenue
Incremental Revenue
Incremental Revenue
Retention revenue grew from 0 to 12.7% of total site revenue, delivering an incremental $41,055 in 30 days.
Retention revenue grew from 0 to 12.7% of total site revenue, delivering an incremental $41,055 in 30 days.
Retention revenue grew from 0 to 12.7% of total site revenue, delivering an incremental $41,055 in 30 days.
Retention revenue grew from 0 to 12.7% of total site revenue, delivering an incremental $41,055 in 30 days.
17x
17x
17x
17x
17x
Identification Rate
Identification Rate
Identification Rate
Identification Rate
Identification Rate
They saw an uplift from 1.4% to 23.4% of website users being identified.
They saw an uplift from 1.4% to 23.4% of website users being identified.
They saw an uplift from 1.4% to 23.4% of website users being identified.
They saw an uplift from 1.4% to 23.4% of website users being identified.
37.1x
37.1x
37.1x
37.1x
37.1x
Return on Investment
Return on Investment
Return on Investment
Return on Investment
Return on Investment
Demonstrating exceptional return on investment.
Demonstrating exceptional return on investment.
Demonstrating exceptional return on investment.
Demonstrating exceptional return on investment.
With Instant AI and Audiences, Mercha turned retention from their lowest-performing channel into a core revenue driver in just 30 days—and it's still growing. Now with their Instant suite set up, retention runs on autopilot, giving the team more time to focus on what they do best: delighting customers with exceptional service and top quality branded merch.
“We had Instant set up in 15 minutes, and on first day we were already seeing results. It’s rare to find a tool that delivers this kind of impact so quickly—and with little effort from our side. We’re thrilled with how it’s performing.”
CEO, Benjamin Read
With Instant AI and Audiences, Mercha turned retention from their lowest-performing channel into a core revenue driver in just 30 days—and it's still growing. Now with their Instant suite set up, retention runs on autopilot, giving the team more time to focus on what they do best: delighting customers with exceptional service and top quality branded merch.
“We had Instant set up in 15 minutes, and on first day we were already seeing results. It’s rare to find a tool that delivers this kind of impact so quickly—and with little effort from our side. We’re thrilled with how it’s performing.”
CEO, Benjamin Read
With Instant AI and Audiences, Mercha turned retention from their lowest-performing channel into a core revenue driver in just 30 days—and it's still growing. Now with their Instant suite set up, retention runs on autopilot, giving the team more time to focus on what they do best: delighting customers with exceptional service and top quality branded merch.
“We had Instant set up in 15 minutes, and on first day we were already seeing results. It’s rare to find a tool that delivers this kind of impact so quickly—and with little effort from our side. We’re thrilled with how it’s performing.”
CEO, Benjamin Read
With Instant AI and Audiences, Mercha turned retention from their lowest-performing channel into a core revenue driver in just 30 days—and it's still growing. Now with their Instant suite set up, retention runs on autopilot, giving the team more time to focus on what they do best: delighting customers with exceptional service and top quality branded merch.
“We had Instant set up in 15 minutes, and on first day we were already seeing results. It’s rare to find a tool that delivers this kind of impact so quickly—and with little effort from our side. We’re thrilled with how it’s performing.”
CEO, Benjamin Read
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