




How Slumber Increased Email Flow Revenue by 2.8x with Instant AI
How Slumber Increased Email Flow Revenue by 2.8x with Instant AI
Slumber is a wellness brand offering premium plant-based, CBN-focused products for deeper, more restful sleep. Their products calm the mind and body.
Slumber is a wellness brand offering premium plant-based, CBN-focused products for deeper, more restful sleep. Their products calm the mind and body.
Results
Results

2.8x
2.8x
2.8x
Incremental Revenue

19x
19x
19x
Return on Investment
“Instant AI delivered what dozens of other platforms couldn't—actual results without the complexity. We achieved a 2.8x increase in abandonment flow revenue in just 9 days, giving us 1.5 extra days of sales monthly. For any CRO tired of empty ROAS promises, Instant is the real deal.”

Alec Tremaine
CRO
Overview
Overview
Built on the belief that great days start with better nights, Slumber offers clean, effective sleep solutions powered by hemp and plant-based ingredients without melatonin, harsh chemicals, or habit-forming ingredients. Loved by wellness seekers nationwide, the brand is known for its soothing, science-backed formulas that promote real results.
Built on the belief that great days start with better nights, Slumber offers clean, effective sleep solutions powered by hemp and plant-based ingredients without melatonin, harsh chemicals, or habit-forming ingredients. Loved by wellness seekers nationwide, the brand is known for its soothing, science-backed formulas that promote real results.
Challenge
Challenge
Challenge
Slumber’s Klaviyo flows weren’t driving the results they expected. Revenue from browse and cart abandonment was underperforming, and the team lacked time to rebuild every flow manually. Without personalization or optimized timing, their flows weren’t converting high-intent traffic into customers, resulting in significant missed revenue.
Slumber’s Klaviyo flows weren’t driving the results they expected. Revenue from browse and cart abandonment was underperforming, and the team lacked time to rebuild every flow manually. Without personalization or optimized timing, their flows weren’t converting high-intent traffic into customers, resulting in significant missed revenue.
Solution
Solution
Solution
Slumber launched with Instant AI to rebuild and scale retention emails in minutes, without lifting a finger. In just two weeks, they were able to:
Slumber launched with Instant AI to rebuild and scale retention emails in minutes, without lifting a finger. In just two weeks, they were able to:
Trigger more abandonment flows that convert: Launch high-performing checkout, cart, and browse flows timed to when shoppers are most likely to convert.
Deliver personalized, on-brand emails at scale: Auto-generate emails tailored to shopper behavior and product interest, all styled to feel like Slumber’s voice.
Capture and convert more traffic into sales: Use Instant’s real-time identity resolution and predictive triggers to drive higher retention performance.
Trigger more abandonment flows that convert: Launch high-performing checkout, cart, and browse flows timed to when shoppers are most likely to convert.
Deliver personalized, on-brand emails at scale: Auto-generate emails tailored to shopper behavior and product interest, all styled to feel like Slumber’s voice.
Capture and convert more traffic into sales: Use Instant’s real-time identity resolution and predictive triggers to drive higher retention performance.
2.8x increase in abandonment flow revenue within 9 days of launch, outperforming legacy Klaviyo flows by a wide margin.
19x ROI in the last 14 days, showing major impact with no additional effort or internal lift.
With Instant AI, Slumber turned retention into a high-performing growth lever. By upgrading their abandonment flows in minutes and recovering more revenue from existing traffic, the team was able to focus on doing what they do best: helping people rest, recover, and feel their best every day.
2.8x increase in abandonment flow revenue within 9 days of launch, outperforming legacy Klaviyo flows by a wide margin.
19x ROI in the last 14 days, showing major impact with no additional effort or internal lift.
With Instant AI, Slumber turned retention into a high-performing growth lever. By upgrading their abandonment flows in minutes and recovering more revenue from existing traffic, the team was able to focus on doing what they do best: helping people rest, recover, and feel their best every day.



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See how Instant can power the same revenue growth for your brand.
See how Instant can power the same revenue growth for your brand.
See how Instant can power the same revenue growth for your brand.
See how Instant can power the same revenue growth for your brand.


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