Instant | How Unique Vintage Drove $145K in Incremental Revenue in 90 days with Instant

How Unique Vintage Drove $145K in Incremental Revenue in 90 days with Instant

Unique Vintage is a California-based fashion brand bringing vintage styles into the modern era.

Results

$145k

Incremental attributable revenue in the last 90 days and $158k since launch, directly attributed to Instant flows.

19.6x

Return on Investment from reactivating high-intent traffic through improved abandonment flows.

"When you’re working with a lean team, you need revenue drivers that are simple, measurable, and low-lift. Instant delivered exactly that — they not only launched the program seamlessly, they fully optimized it without needing much support from our internal team, which drove measurable, incremental revenue ‘Instantly.’”

Rita Zahir

VP of Marketing & Ecommerce

Overview

Known for bold prints, retro silhouettes and inclusive sizing, Unique Vintage celebrates timeless fashion for all bodies. With a devoted customer base and a strong online presence, the brand stands out by blending vintage glamour with a modern, empowered twist: offering statement pieces designed to turn heads and spark joy.

Challenge

Despite strong brand recognition and healthy site traffic, Unique Vintage faced a common challenge: a high percentage of online shoppers would leave without converting, and most would never receive a follow-up email. The team needed a better way to remember opted-in, high-intent visitors beyond standard cookie windows and trigger more abandonment flows to capture revenue that was slipping through the cracks.

Solution

Unique Vintage partnered with Instant to:

Remember high-intent shoppers in real-time to extend engagement beyond cookie limitations and bring back visitors into the retention funnel.
Scale abandonment flows by triggering more browse and cart abandonment events, to reach those shoppers that need the extra touchpoint to convert and recover lost sales.
Unlock new revenue from existing traffic with timely, personalized email flows that re-engage previously missed shoppers and turn interest into attributable revenue.

Remember high-intent shoppers in real-time to extend engagement beyond cookie limitations and bring back visitors into the retention funnel.
Scale abandonment flows by triggering more browse and cart abandonment events, to reach those shoppers that need the extra touchpoint to convert and recover lost sales.
Unlock new revenue from existing traffic with timely, personalized email flows that re-engage previously missed shoppers and turn interest into attributable revenue.

With Instant, Unique Vintage unlocked a high-impact growth channel by remembering high-intent visitors and triggering up to three times more abandonment flows. The team converted traffic that previously went unengaged, allowing them to focus on what they do best: delivering show-stopping vintage looks to modern fashion lovers everywhere.