Kellective by Nikki, a Brisbane-based jewellery brand, wanted to boost the impact of their marketing campaigns. The campaigns result in driving high traffic to their website, but 80% of this traffic is anonymous, and therefore could not be enrolled in retargeting campaigns.
Challenge:
Like any online retailer, Kellective by Nikki wanted to maximise the return-on-investment for their marketing campaigns:
Audience Identification: A large proportion of their website traffic was anonymous. This meant an inability to be able to retarget their unconverted website traffic.
ROI on marketing spend: Most shoppers attracted by a marketing campaign or sale don’t initially convert. Without retargeting, it’s difficult to convert these shoppers at a later date to get ROI on the initial marketing spend.
Solution:
Kellective by Nikki utilised Instant Audiences to supercharge a new marketing campaign — a 24 hour, 20% off sale.
Instant Audiences gave Kellective by Nikki the ability to retarget and convert shoppers attracted by this marketing campaign who did not initially convert.
Instant Audiences dramatically increased their email reach, by identifying and enrolling browsers that previously would have been anonymous.
Results:
160% Revenue Increase: Instant Audiences outperformed the standard Klaviyo flows by over 160% during the sale period, driving significant revenue.
34x ROI: Kellective by Nikki experienced 34x ROI from Instant Audiences.