How McPhails Furniture Generated $613k in 30 Days with Instant
How McPhails Furniture Generated $613k in 30 Days with Instant
McPhails Furniture is a family-owned Australian retailer known for high-quality, timeless furniture designed for modern living.
McPhails Furniture is a family-owned Australian retailer known for high-quality, timeless furniture designed for modern living.
Results
Results
613k
613k
613k
Incremental revenue
167x
167x
167x
Return on Investment
Partnering with Instant AI has completely transformed the way we approach retention at McPhails Furniture. As a premium, family-owned brand, every customer interaction matters. Instant AI didn’t just improve our performance — it gave us the confidence to scale retention in line with our growth, without the heavy manual lift. It feels like we’ve added an entire high-performing team member, without actually having to hire one
Emma Ferguson
Ecommerce Manager at McPhails Furniture
Overview
Overview
With a wide range of indoor and outdoor pieces, McPhalis Furniture has grown into a trusted furniture brand for shoppers seeking durability, comfort, and value. For a premium brand with significant price points, the challenge was ensuring that every high-intent interaction was captured and converted into a long-term customer relationship.
With a wide range of indoor and outdoor pieces, McPhalis Furniture has grown into a trusted furniture brand for shoppers seeking durability, comfort, and value. For a premium brand with significant price points, the challenge was ensuring that every high-intent interaction was captured and converted into a long-term customer relationship.
Challenge
Challenge
Challenge
McPhalis Furniture was already seeing good results with Audiences, which gave them a strong foundation for retention marketing. They were identifying more customers but their flows still required heavy upkeep and manual effort. With thousands of items coming in and out of stock, keeping emails timely and relevant was nearly impossible. While performance wasn’t bad, it was clear they were leaving money on the table. Their team needed a smarter, faster way to scale retention that matched the pace and complexity of their business, without hiring an entire team to manage it.
McPhalis Furniture was already seeing good results with Audiences, which gave them a strong foundation for retention marketing. They were identifying more customers but their flows still required heavy upkeep and manual effort. With thousands of items coming in and out of stock, keeping emails timely and relevant was nearly impossible. While performance wasn’t bad, it was clear they were leaving money on the table. Their team needed a smarter, faster way to scale retention that matched the pace and complexity of their business, without hiring an entire team to manage it.
Solution
Solution
Solution
By integrating Instant AI alongside their existing Audiences infrastructure, McPhails Furniture transformed their manual processes into a high-performance revenue engine. In just 30 days, they were able to:
By integrating Instant AI alongside their existing Audiences infrastructure, McPhails Furniture transformed their manual processes into a high-performance revenue engine. In just 30 days, they were able to:
Bridge the anonymous gap with precision data: Building on their existing foundation, McPhails leveraged identity resolution to successfully identify 29.2% of their website visitors. This fuelled Instant AI in targeting shoppers who were previously slipping through the cracks.
Build and send AI-driven emails at scale: To solve the burden of manual upkeep, Instant AI took over the heavy lifting, autonomously generating and deploying 29,762 hyper-personalised emails. Instant AI seamlessly handled brand-aligned designs and dynamic product selections, ensuring that customers browsing specific indoor or outdoor collections were met with the right items at the exact moment of intent, with zero manual design work.
Maximise retention on autopilot: By syncing identified traffic into a comprehensive suite of self-optimising flows, including Browse Abandonment, Abandoned Cart, Session Abandonment, and Post-Purchase, McPhails Furniture unlocked $613k in attributed revenue in just 30 days. Instant delivered a staggering 167× ROI, allowing the brand to scale its retention efforts and manage stock complexity entirely in the background.
Bridge the anonymous gap with precision data: Building on their existing foundation, McPhails leveraged identity resolution to successfully identify 29.2% of their website visitors. This fuelled Instant AI in targeting shoppers who were previously slipping through the cracks.
Build and send AI-driven emails at scale: To solve the burden of manual upkeep, Instant AI took over the heavy lifting, autonomously generating and deploying 29,762 hyper-personalised emails. Instant AI seamlessly handled brand-aligned designs and dynamic product selections, ensuring that customers browsing specific indoor or outdoor collections were met with the right items at the exact moment of intent, with zero manual design work.
Maximise retention on autopilot: By syncing identified traffic into a comprehensive suite of self-optimising flows, including Browse Abandonment, Abandoned Cart, Session Abandonment, and Post-Purchase, McPhails Furniture unlocked $613k in attributed revenue in just 30 days. Instant delivered a staggering 167× ROI, allowing the brand to scale its retention efforts and manage stock complexity entirely in the background.
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See the full results and learn how leading brands scale with Instant.
See the full results and learn how leading brands scale with Instant.
See the full results and learn how leading brands scale with Instant.
See the full results and learn how leading brands scale with Instant.
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