How Neptune Blanket generated $215K in 30 Days with Instant AI without even lifting a finger
How Neptune Blanket generated $215K in 30 Days with Instant AI without even lifting a finger
Neptune Blanket is Australia’s original weighted blanket brand, focused on helping people sleep better, stress less, and feel calmer.
Neptune Blanket is Australia’s original weighted blanket brand, focused on helping people sleep better, stress less, and feel calmer.
Results
Results
$215k
$215k
$215k
Incremental revenue
In past 30 days. Smart flows captured missed opportunities and turned them into high-intent conversions.
121x
121x
121x
Return on Investment
Email is now one of Neptune Blanket’s most efficient performance channels.
42%
42%
42%
Identification rate
More visitors are recognised and re-engaged automatically.
Overview
Overview
Neptune Blanket is Australia’s original weighted blanket brand, focused on helping people sleep better, stress less, and feel calmer. Their product line has expanded to include cooling blankets, kids’ sizes, and sleep accessories — and their customer base continues to grow.
Neptune Blanket is Australia’s original weighted blanket brand, focused on helping people sleep better, stress less, and feel calmer. Their product line has expanded to include cooling blankets, kids’ sizes, and sleep accessories — and their customer base continues to grow.
Challenge
Challenge
Challenge
Neptune Blanket had already built a solid email foundation with well-structured flows that were driving meaningful revenue. But behind the scenes, keeping those flows running smoothly was eating up more time than expected.
Figuring out the right delays, sequencing, and logic for different customer behaviours was a constant juggling act. Every product variation or inventory change introduced new complexity. And while the goal was always to create a personalised experience, there simply wasn’t enough time to tailor messaging for every individual shopper.
The team knew they were sitting on more potential but scaling personalisation across thousands of shoppers without multiplying their workload felt out of reach.
Neptune Blanket had already built a solid email foundation with well-structured flows that were driving meaningful revenue. But behind the scenes, keeping those flows running smoothly was eating up more time than expected.
Figuring out the right delays, sequencing, and logic for different customer behaviours was a constant juggling act. Every product variation or inventory change introduced new complexity. And while the goal was always to create a personalised experience, there simply wasn’t enough time to tailor messaging for every individual shopper.
The team knew they were sitting on more potential but scaling personalisation across thousands of shoppers without multiplying their workload felt out of reach.
Solution
Solution
Solution
Neptune Blanket turned to Instant AI to take the manual work out of flow management — and unlock true 1:1 personalisation at scale.
Now, Instant AI automatically determines the optimal timing, content, and targeting for every email based on real-time customer behaviour and product availability. Every shopper gets a message that’s perfectly timed and deeply relevant - the perfect reminder to complete their purchase.
There’s no need to manage flow logic, adjust delays, or rebuild triggers. Instant AI handles it all, so the Neptune Blanket team can deliver hyper-personalised experiences to every customer, without lifting a finger.
Neptune Blanket turned to Instant AI to take the manual work out of flow management — and unlock true 1:1 personalisation at scale.
Now, Instant AI automatically determines the optimal timing, content, and targeting for every email based on real-time customer behaviour and product availability. Every shopper gets a message that’s perfectly timed and deeply relevant - the perfect reminder to complete their purchase.
There’s no need to manage flow logic, adjust delays, or rebuild triggers. Instant AI handles it all, so the Neptune Blanket team can deliver hyper-personalised experiences to every customer, without lifting a finger.
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See the full results and learn how leading brands scale with Instant.
See the full results and learn how leading brands scale with Instant.
See the full results and learn how leading brands scale with Instant.
See the full results and learn how leading brands scale with Instant.
Instant products used
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