How Silux Captured $331k in just 90 Days with Instant

Silux is a design-led poolside and outdoor living brand, creating premium compliance and lifestyle pieces for modern residential and commercial spaces

Results

$331K

Incremental Revenue

74x

Return on Investment

Overview

Silux believes that mandatory safety requirements should feel considered, architectural, and seamlessly integrated into a beautifully designed outdoor environment. As they scaled their marketing efforts, the brand built a significant stream of consistent site traffic. However, to reach the next level of growth, they needed to move beyond traditional retargeting and find a way to more effectively capture and convert the high-intent shoppers already visiting their store.

Challenge

Despite their strong traffic numbers, Silux was hitting a ceiling with traditional identification methods. They faced a common industry hurdle: The Anonymous Gap. With over 70% of their visitors browsing without signing up or logging in, Silux was unable to trigger personalised abandonment flows for the majority of their potential customers. This meant significant revenue was being left on the table every time a high-intent shopper left the site.

Solution

Silux integrated the full power of the Instant suite to close the anonymous gap and automate their path to $331k in new revenue.

Maximise Identity Resolution: By deploying Instant Audiences, Silux successfully identified 57.9% of their total site traffic, more than tripling their previous ability to recognise and reach anonymous visitors.
Automate High-Intent Flows: Instant Audiences then synced this newly identified data directly into Instant AI, which launched hyper-personalised, branded email flows tailored to each shopper's specific behaviour.
Drive Frictionless Conversion: Instant eliminated the need for manual design and flow setup, allowing for optimised triggers in real-time. This resulted in $331k in incremental revenue and an industry-topping 74x ROI for Silux.

Maximise Identity Resolution: By deploying Instant Audiences, Silux successfully identified 57.9% of their total site traffic, more than tripling their previous ability to recognise and reach anonymous visitors.
Automate High-Intent Flows: Instant Audiences then synced this newly identified data directly into Instant AI, which launched hyper-personalised, branded email flows tailored to each shopper's specific behaviour.
Drive Frictionless Conversion: Instant eliminated the need for manual design and flow setup, allowing for optimised triggers in real-time. This resulted in $331k in incremental revenue and an industry-topping 74x ROI for Silux.