Instant | How TEAMM8 powered 20% of their total revenue with Instant

How TEAMM8 powered 20% of their total revenue with Instant

TEAMM8 is a Sydney-based designer brand known for its premium men’s underwear, swimwear, and activewear.

Results

20%

Instant attributed revenue

15x

Return on investment

Overview

TEAMM8 is a Sydney-based designer brand known for its premium men’s underwear, swimwear, and activewear. Founded with a focus on confidence and individuality, the brand combines bold, fashion-forward design with exceptional comfort and fit. Over the years, TEAMM8 has built a loyal global following, offering collections that blur the line between lifestyle and performance wear.

As a brand that thrives on digital channels, TEAMM8’s growth has been fuelled by a strong eCommerce presence and a dedicated community of returning customers. However, with a rapidly evolving marketing landscape in one of their largest markets (the U.S.) the brand needed a way to strengthen its retention strategy and protect its revenue base.

That’s when TEAMM8 partnered with Instant to implement Instant Audiences and Instant AI, a powerful combination of shopper identification and AI-driven personalisation that helps brands convert more browsers into buyers and retain existing customers.

Challenge

Like many fashion and apparel brands, TEAMM8 faced a mix of external and operational challenges that tested their ability to maintain consistent growth:

Google Ads restrictions: Due to the nature of their product imagery, particularly around underwear and swimwear, TEAMM8 experienced frequent ad disapprovals and limitations on Google Ads campaigns. This reduced their ability to scale paid traffic and maintain consistent acquisition.
Anonymous shoppers and abandoned carts: A large portion of website traffic was made up of anonymous browsers who didn’t convert or complete checkout, limiting TEAMM8’s ability to re-market effectively.

In short, TEAMM8 needed a way to do more with their existing audience, reduce dependency on paid ads, and capture revenue opportunities that were otherwise slipping away.

Like many fashion and apparel brands, TEAMM8 faced a mix of external and operational challenges that tested their ability to maintain consistent growth:

Google Ads restrictions: Due to the nature of their product imagery, particularly around underwear and swimwear, TEAMM8 experienced frequent ad disapprovals and limitations on Google Ads campaigns. This reduced their ability to scale paid traffic and maintain consistent acquisition.
Anonymous shoppers and abandoned carts: A large portion of website traffic was made up of anonymous browsers who didn’t convert or complete checkout, limiting TEAMM8’s ability to re-market effectively.

In short, TEAMM8 needed a way to do more with their existing audience, reduce dependency on paid ads, and capture revenue opportunities that were otherwise slipping away.

Solution

TEAMM8 implemented Instant Audiences to identify anonymous visitors the moment they engaged with the site whether by submitting their email, mobile number, or interacting with onsite forms. This transformed previously unreachable shoppers into addressable audiences for email marketing and retention campaigns.

Then, with Instant AI, TEAMM8 took personalisation to the next level. The platform automatically analysed browsing behaviour, purchase intent, and engagement data to:

Contribute to 20% of TEAMM8’s total revenue
Deliver smarter, more personalised emails that spoke directly to each shopper’s interests and stage in the journey.
Recover abandoned carts more effectively through tailored messaging and optimised send times.
Continuously learn and improve, testing subject lines, creative, and content to maximise performance without manual oversight.

Then, with Instant AI, TEAMM8 took personalisation to the next level. The platform automatically analysed browsing behaviour, purchase intent, and engagement data to:

Contribute to 20% of TEAMM8’s total revenue
Deliver smarter, more personalised emails that spoke directly to each shopper’s interests and stage in the journey.
Recover abandoned carts more effectively through tailored messaging and optimised send times.
Continuously learn and improve, testing subject lines, creative, and content to maximise performance without manual oversight.

A key part of this process is Instant Labs, a feature within Instant AI that allows teams to experiment and optimise campaigns with real-time insights. Using Instant Labs, TEAMM8 was able to increase abandoned cart open rates to 60.7%, sending over 2,000 personalised emails across nine creative variations. The top five approaches that drove engagement were:

Name Mentioned – 62%
Personalisation – 62%
Product Mentioned – 62%
Emoji Used – 57%
Discount Mentioned – 56%

Since launching with Instant, TEAMM8 has seen transformative results. Instant-powered campaigns contributed to 20% of the TEAMM8’s total revenue, helping to maintain momentum and drive value from their existing customer base.

With Instant Audiences and Instant AI, the brand turned data into meaningful action, ensuring that every visitor, click, and email sent had the potential to drive measurable results.

By shifting focus from acquisition to retention, TEAMM8 has built a more resilient marketing foundation, one that continues to deliver value, even when external factors are beyond their control.

Name Mentioned – 62%
Personalisation – 62%
Product Mentioned – 62%
Emoji Used – 57%
Discount Mentioned – 56%

With Instant Audiences and Instant AI, the brand turned data into meaningful action, ensuring that every visitor, click, and email sent had the potential to drive measurable results.

By shifting focus from acquisition to retention, TEAMM8 has built a more resilient marketing foundation, one that continues to deliver value, even when external factors are beyond their control.