Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improving your user experience. They can also help to ensure that ads you see online are more relevant to you and your interests.

We use cookies and track IP addresses via our Services so we can improve our services provided by our Services and enhance your user experience. We use Cookies to ascertain which web pages are visited and how often, to make our Services more user friendly, to give you a better experience when you return to a website and to target advertising to you that we think you may be interested in. Cookies also allow us to save and recognise your Instant account information so you do not have to re-enter it every time you complete an action, like making a purchase via the Instant Checkout Service. Some cookies are necessary to allow you to browse our Services, use its features, and access secure areas. The use of these cookies is essential for the Services to work. For example, we use user-input cookies for the duration of a session to keep track of a user’s input when filling in forms.

Most web browsers automatically accept Cookies. You can find information specific to your browser under the “help” menu. You are free to decline our Cookies if your browser or browser add-on permits, unless our Cookies are required to prevent fraud or ensure the security of websites we control. However, declining our Cookies may interfere with your use of our Websites and Instant Services.

Instant uses two main categories of cookie: (1) strictly necessary cookies; and (2) optional cookies:

1. Strictly Necessary Cookies: These cookies are set by Instant or a third party on our behalf, and are essential to enable you to use the features of our Services, such as technically delivering content and experiences, setting your privacy preferences, logging in, making payments or filling in forms. Without these cookies, our Services cannot be provided so you cannot decline them.

2. Optional Cookies: Optional cookies may be 'first party cookies' or 'third party cookies'. First party cookies set directly by Instant or by a third party at our request. Third party cookies are set directly by a third party or set by Instant at the request of a third party, such as our analytics or advertising service providers. 

Instant, or our partners, use optional cookies in the following ways:

• Performance Cookies: These cookies collect information about how visitors use our Services. For example, these cookies allow us to count visits to our Services and to understand how visitors found the website. Web analytics that use cookies to gather data to enhance the performance of our Services fall into this category. For example, they may be used for testing designs and ensuring a consistent look and feel is maintained for the user. We may also obtain information from our email messages or other communications we send to you, including whether you opened or forwarded an email or clicked on any of its content. This information tells us about our communication effectiveness and helps us ensure that we're delivering information that you find interesting. This category does not include cookies used for behavioural/interest-based targeted advertising networks.

• Functional Cookies: These cookies allow our Services to remember choices you make such as your user name, language or the region you are in and provide enhanced, more personal features and content. For example, these cookies can be used to remember changes you have made to parts of web pages that you can customise.These cookies remember choices you make to improve your experience. If you do not allow these cookies then some of the choices you have made on previous visits to our Services will not be saved. This allows us to tailor your website experience specifically to your preferences. For example, authentication cookies are functional cookies that are used for the duration of a session (or persistent, if you agree to the ‘Instant Checkout’ purchase function) to allow users to authenticate themselves on subsequent visits or to gain access to authorised content across pages.

• Targeting or advertising Cookies: These cookies collect information about your browsing habits in order to deliver advertisements more relevant to you and to understand your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertisements Instant shares. These cookies log that you have visited a website and this information may be shared with other organisations such as advertisers. Additionally, Instant may share limited data with other platforms to market Instant promotions, features, or new releases on those other platforms. If you do not allow these cookies you will still experience advertising but it will be less tailored to you.

Instant is dedicated to user experience and we use many tools to help us improve our Services and our commerce platform. To this end, we use reporting and analytics cookies to collect information about how you use our Services or our merchants’ storefronts, and how often. The performance cookies we use include:

• First party analytics cookies: We use these cookies to estimate the number of unique visitors, to improve our Services and our merchants’ websites. We use these cookies to learn how our Services and our merchants’ websites are performing and make relevant improvements to improve your online shopping experience.

• Third party analytics cookies: We also use Google Analytics and other third-party analytics providers listed below to help measure how users interact with our Services and content. 

We do not set advertising cookies through our merchants’ storefronts ourselves, though merchants may choose to do so independently.