How Heapsgood Packaging unlocked $76k in revenue using Instant

For a specialised B2B supplier like Heapsgood, identifying high-intent business owners is critical. They were already capturing some data, but with an identification rate of only 19.7%, more than 80% of their site traffic was remaining anonymous. But even when visitors were known, follow-up was manual, generic, and too slow to match buyer intent. Without the ability to deliver personalised messaging at scale based on real browsing behaviour, high-value prospects were slipping through the cracks or going cold before sales conversations could begin. Heapsgood needed a way to both identify more high-intent shoppers and instantly act on that intent with AI-driven outreach tailored to their specific needs.