How ettitude generated $237k+ in incremental revenue with Instant AI
How ettitude generated $237k+ in incremental revenue with Instant AI
ettitude is a sustainable home brand creating elevated bedding and bath essentials from CleanBamboo®, where refined comfort meets responsible design
ettitude is a sustainable home brand creating elevated bedding and bath essentials from CleanBamboo®, where refined comfort meets responsible design
Results
Results
39%
39%
39%
Incremental Lift
$237k
$237k
$237k
Incremental Revenue
66x
66x
66x
Return on Investment
Overview
ettitude is a sustainable home and lifestyle brand reimagining everyday essentials through the lens of comfort, wellness, and responsible design. Best known for its premium bedding and bath collections, ettitude uses CleanBamboo®, its proprietary bamboo lyocell fabric made in a closed-loop process from 100% organic bamboo, to deliver exceptional softness with a lighter environmental footprint. Designed for modern living and sold direct-to-consumer, the brand pairs refined comfort with transparent, ethical production—proving luxury and sustainability can exist in harmony.
ettitude is a sustainable home and lifestyle brand reimagining everyday essentials through the lens of comfort, wellness, and responsible design. Best known for its premium bedding and bath collections, ettitude uses CleanBamboo®, its proprietary bamboo lyocell fabric made in a closed-loop process from 100% organic bamboo, to deliver exceptional softness with a lighter environmental footprint. Designed for modern living and sold direct-to-consumer, the brand pairs refined comfort with transparent, ethical production—proving luxury and sustainability can exist in harmony.
Challenge
As a lean DTC brand, ettitude needed every channel to work harder. Email was already driving consistent revenue, but abandonment flows were generic and slow to iterate. High-intent shoppers were dropping off without follow-up that matched the brand's tone or moved them to convert. Building a more personalized lifecycle program in-house would have meant pulling resources away from product, supply chain, and growth.
As a lean DTC brand, ettitude needed every channel to work harder. Email was already driving consistent revenue, but abandonment flows were generic and slow to iterate. High-intent shoppers were dropping off without follow-up that matched the brand's tone or moved them to convert. Building a more personalized lifecycle program in-house would have meant pulling resources away from product, supply chain, and growth.
Solution
To close the gap, ettitude partnered with Instant to launch a faster, more modern approach to email retention. With Instant AI, the team implemented personalized abandonment flows that reflected ettitude’s refined look and sustainability-led values from day one. ettitude was able to:
Launch elevated, brand-aligned messaging automatically: Personalize emails at scale while maintaining a minimalist aesthetic consistent with the ettitude experience.
Engage shoppers at critical decision points: Reach checkout, cart, and browse abandoners with timely, conversion-focused messages throughout the shopping journey.
Recover demand that would have otherwise been lost: Identify and re-engage opted-in, high-intent visitors beyond cookie-based tracking to drive incremental revenue.
To close the gap, ettitude partnered with Instant to launch a faster, more modern approach to email retention. With Instant AI, the team implemented personalized abandonment flows that reflected ettitude’s refined look and sustainability-led values from day one. ettitude was able to:
Launch elevated, brand-aligned messaging automatically: Personalize emails at scale while maintaining a minimalist aesthetic consistent with the ettitude experience.
Engage shoppers at critical decision points: Reach checkout, cart, and browse abandoners with timely, conversion-focused messages throughout the shopping journey.
Recover demand that would have otherwise been lost: Identify and re-engage opted-in, high-intent visitors beyond cookie-based tracking to drive incremental revenue.
Fayt moves away from Klaviyo and launches with Instant AI
Fayt moves away from Klaviyo and launches with Instant AI
Fayt moves away from Klaviyo and launches with Instant AI
Fayt moves away from Klaviyo and launches with Instant AI
Delivery rate
Excellent
Emails delivered
Block rate
Bounce rate
Unsubscribe rate
Delivery rate
Excellent
Emails delivered
Block rate
Bounce rate
Unsubscribe
Delivery rate
Excellent
Emails delivered
Block rate
Bounce rate
Unsubscribe rate
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See the full results and learn how leading brands scale with Instant.
See the full results and learn how leading brands scale with Instant.
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